Do you really need a big budget to make your GCC visible to talent? Many leaders think employer branding requires six-figure investments. The truth is, most of your money is already being spent, just on the symptoms of poor visibility: extended vacancies, rejected offers, and high attrition. Where Your Money Is Going Consider a 200-person […]
Internal branding
FAQs – Global Internal Communications
Read the following FAQs to understand how HQs and global capability centers can engage on internal communications. Why do headquarters sometimes resist strong work coming from India or other geographies? Resistance often stems from insecurity rather than capability concerns. When geographies demonstrate speed, scale, and thought leadership, some headquarters teams fear loss of relevance, diminished […]
When Alignment Becomes Control. How can Organizations Rethink Global Internal Communication?
What if the biggest challenge in global internal communication is not culture, capability, or maturity, but fear? Having worked across global capability centres in India and Poland, as well as with Indian headquartered organisations, I have seen the same internal communication patterns repeat themselves across geographies, industries, and operating models. The tension between headquarters and […]
Enroll Today! Inclusive Internal Communications Online Course is LIVE
The problem with internal communications? We’re still treating employees as audiences. Most internal communication teams are stuck executing tactics while struggling to prove strategic value. Managers can’t communicate change effectively. Leadership doesn’t see the ROI. Employees don’t feel heard.And practitioners and leaders wonder why employee experience is poor or what makes engagement dip. After a […]
Is building your Change Management knowledge base more than document storage?
How do you capture organizational learning so the next transformation doesn’t start from scratch? Most change management repositories become digital graveyards within months of creation. Folders full of communication templates, training materials, project plans, and presentation decks that nobody ever references again. The knowledge exists, but it’s not accessible when people actually need it. The […]
The Human Cost of ‘Putting Our House in Order’
Another day, another restructure announcement from a major corporation. Thousands of jobs slashed. Contractors shown the door. And for some unlucky employees, the first hint that their career is over comes not from their manager, but from an impersonal IT email requesting their laptop back. If this script sounds familiar, that’s because it is. We’ve […]
7 Tips for Change Practitioners To Get Stuff Done
Ever started a new change role and felt like everyone else got the secret handbook while you’re left figuring out why your initiatives keep hitting invisible walls? I’ve been there. That awkward phase where you know your stuff but can’t seem to get traction. Where your carefully crafted change plans somehow miss the mark, and […]
Why Your Current Corporate Linkedin Approach Needs a Refresh
Following our recent IABC Asia-Pacific Linkedin Masterclass with Roger Christie of Propel, one theme emerged consistently from participant questions – most communicators and organisations are fundamentally misunderstanding LinkedIn’s role in modern business strategy. After two decades of existence and over one billion users globally, LinkedIn remains the most underutilised and poorly executed platform in corporate […]
My Understanding of Business Networking in Australia
This article first appeared on IABC Victoria’s website: https://www.iabcvic.com.au/news-and-blogs/my-understanding-of-business-networking-in-australia Networking, for me, is about forming meaningful connections, exchanging ideas, learning from each other and creating mutual value. Having lived and worked in India, Poland, the UK, and now Australia, I’ve seen how the culture of networking shifts across borders. Among these, Australia stands out, and […]
How to Build Healthier Cultures at Global Capability Centers
Having worked with Global Capability Centers (GCCs), across continents, I often see a familiar pattern unfold during office openings, key launches, company events or executive visits. Teams scramble to impress, managers jockey for visibility, and everyone puts on their best face regardless of underlying realities. These orchestrated performances – what many of us privately call […]









