Take 2. After discovering the event first hand earlier this week, I attended two more sessions of the Social Media Week and here is the update. I enjoyed the engaging address by Dhimant Parekh – Founder, The Better India who shared stories of his journey in ‘Driving Positive Change Through Social Change’. Took away many […]
Month: February 2015
If Your Culture Isn’t Open To Feedback, Stay Away from Social Media
Yesterday, I attended three sessions at the 2015 Social Media Week in Bangalore and came away with more questions than answers on how this evolving domain is viewed by agencies, brands and consumers. #SMW15 Here are a sample of questions that audiences raised while three leaders from digital agencies explained integrating social media with communication, […]
How To Get Your CEO To Be An Active Communicator
Have a new CEO in the role and find it tough to get the leader to engage widely? Unable to get buy-in on your leader communication plan? Keen to nudge your CEO along as you make your communication current and relevant? Here are a few approaches that might help turn your leader around to what […]
Brand Your Employees, Not Your Organization
Consider these trends: 92% of employees’ social connections don’t follow the brand they work for Shares on social media by employees has an impact of 8 times than those done by companies About 33% of employees post messages, videos and pictures on social media about their employer without any encouragement from the employer. 65% of […]
Communicators, Step Up and Be Counted
On January 29, 2015 communicators from different industries converged for NASSCOM’s first ever Marketing & Communications Forum at Bangalore to exchange ideas and discuss key issues concerning the fraternity. A keynote by Santhosh Kumar –President & Managing Director, Texas Instruments followed opening remarks by the forum chair. The day had three broad topics – a) […]