Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
When was the last time you paused to read a CEO’s post on LinkedIn and felt a connection to their company because of it? Today, a leader’s presence online shapes more than visibility. It influences how people view the organisation, its culture, and whether they see it as a place they would want to work. […]
Following our recent IABC Asia-Pacific Linkedin Masterclass with Roger Christie of Propel, one theme emerged consistently from participant questions – most communicators and organisations are fundamentally misunderstanding LinkedIn’s role in modern business strategy. After two decades of existence and over one billion users globally, LinkedIn remains the most underutilised and poorly executed platform in corporate […]
Roger Kneebone’s Expert – Understanding the Path to Mastery offers a profound exploration of what it means to become an expert, blending deep insights with practical wisdom. The book is a mirror to the journey of personal branding—building expertise, honing your craft, and presenting yourself as a go-to resource. As someone deeply involved in personal […]
Maintaining a dynamic LinkedIn company page is crucial for enhancing brand visibility and engaging with your audience effectively. This case study explores how a home-grown, unconventional electric vehicle start-up based in Hyderabad, India, is revolutionizing its online presence on LinkedIn. Identified Pain Points: Associated Risks: Strategic Solutions Implemented: Discover how this electric vehicle start-up addressed […]
Many leaders feel overwhelmed by the thought of managing their LinkedIn profiles. Fear of not doing it right, uncertainty about getting started, and concerns about consistency can hold you back. But not investing in personal branding has its own risks: ❌ Limited awareness and recognition of your leadership. ❌ Difficulty in attracting and retaining top […]
Having assisted leaders such as a start-up CEO, electric mobility CEOs, and a travel technology leader in optimizing their profiles and crafting effective content strategies, I’ve seen firsthand the power of a well-managed LinkedIn presence. These efforts resulted in significant increases in connection with followership and engagement, rising 20% month on month. As you manage […]
Drawing from my experience in helping an electric mobility company’s page reassert itself and enhance reach and engagement by 3X, alongside coaching leaders like a start-up CEO and others in similar roles, I’ve observed the transformative impact of proactive LinkedIn strategies. These efforts resulted in substantial improvements in visibility and connection with industry peers. As […]
Leadership isn’t just about making decisions behind closed doors or delivering compelling presentations in boardrooms. It’s about being visible, relatable, and influential in the online space. And when it comes to online platforms for professionals, LinkedIn stands out as the quintessential stage for showcasing your leadership prowess. With over 1 billion users spanning across 200 […]