Brand strategy
Agency Brand Promise Brand strategy Branding Employee Brand GCC Global Capability Center Global Shared Services

Partnering with Origami Creative on Global Capability Centers (GCC) Branding

Delighted to share my collaboration with Origami Creative, a boutique agency whom I have worked closely with during my days at consulting house Accenture. Ravi is a creative and dynamic leader who brings his best self to every project he takes on. Over the years, we’ve learnt from each others growth and potential and have […]
Brand Ambassadors Brand Promise Brand strategy Employee Brand Employer Branding

5 Essentials to Building a Strong Employer Brand

When it comes to creating a strong employer brand, it’s crucial to look beyond just a catchy Employee Value Proposition (EVP). What truly matters is having a solid strategy in place that addresses the fundamental aspects of your organization’s branding goals. For instance, before focusing solely on developing an EVP, it’s essential to ensure that […]
Brand strategy GBS GBS Brand GBS Communication

3 Approaches to Give Global Business Services Branding An Edge

In today’s highly competitive business landscape, branding has become a crucial factor for success. It not only helps organizations stand out from the competition but also drives customer loyalty and trust. However, when it comes to Global Business Services (GBS), branding is often overlooked or undervalued. I recently had the opportunity to share my views alongside leaders […]
Brand strategy Brand Valuation Personal Branding

Personal Branding Series: Episode 22 | Ramesh Jude Thomas | TEDx speaker, columnist and Chief Knowledge Officer at Equitor Value Advisory

As the pioneer of brand valuation in the country, Ramesh Thomas knows a fair bit about harnessing business potential and capital. A TEDx speaker, columnist and founder of Equitor Value Advisory, Ramesh is sought after for his thoughts on branding and strategy. Our families know each other for decades and I have followed his journey […]