Intraskope – Internal Communication Perspectives
Internal communication blog for students, practitioners and academia
Communicating corporate social responsibility is a hands-on responsibility. Not something which can be done from your desk. Investing in communications is important because there are implications for the brand and reputation – for example, people are keen to join organizations that are purpose-led. In the 7th edition of the CSR Communications Series, Nayna Banerjee, Head […]
Communicating corporate social responsibility is important to demonstrate positive intent and align stakeholders. Taking stakeholders into confidence and building trust through CSR communications is vital for sustainability programming and success. In the 6th edition of the CSR Communications Series, – Peter Brun, Chief Communications Officer at VFS Global articulates the crucial role of CSR communication […]
Communicating corporate social responsibility is crucial for engaging stakeholders. As long as conduct it in the right spirit, such communications goes a long way in building pride among staff and strengthens trust among external stakeholders. In the 5th edition of the CSR Communications Series, – Dr. Mahul Brahma, Vertical Head (CSR, Comms, Branding, Publishing, Conferences) […]
Harnessing the collective might of organizations to focus on common goals and improve community impact isn’t an easy task. Especially, when the CSR charters are varied and resources are limited. However, through transparent engagement, strong partnerships and consistent practices, the sky is the limit. In the 3rd edition of the CSR Communications Series, Shaina Ganapathy […]
Every employee is a steward of the organization’s corporate social responsibility agenda and impact. How organizations involve them to contribute widely to society will influence reputation, the business and the impact it makes. In the 2nd edition of the CSR Communications Series, Roshni Venkatesh, an experienced CSR practitioner, shares her experiences with communications, what it […]
Online giving and workplace cause related practices are increasingly popular forms of employee engagement. In the US alone, charities raise about 5 billion USD from workplace giving initiatives. In India, everyday giving receives close to INR 350 crores or 5.1 billion USD. Causes that directly impacts and betters human life and quality are among the most valued by staff. […]
Every socially conscious organization will want to give back to the community in ways that matter. One of the many ways to get staff engaged and connected is through an effective ‘Give As You Earn’ programme. Despite a perceived lack of ‘close’ connection that staff feel when they sign-up for charitable contributions directly from their […]
Every organization interested in doing social good is faced with these questions while choosing a charity partner – Who can we partner with? How do we find the right partner? What will help us know they are right for us? Selecting a partner that can help deliver the best impact with the organization’s resources can […]
Is sustainability accounting real? Can we completely measure social impact? Is it possible to calculate true social value? I listened in as experts debated sustainability accounting, reporting, and stakeholder value at the Indian Institute of Management (Bengaluru)’s Centre for Corporate Governance and Citizenship-led Leaderspeak Dialogues series on August 23. For me, a practitioner, the discussions were enriching […]
Bipin is at his wit’s end. As the CSR leader for Eurorol, he is responsible for managing the social responsibility corpus basis the government directive on doing social good. However, he is a conundrum. Despite having clarity about the areas which his organization can focus their attention on the non-governmental organizations (NGOs) he invites to […]