Brand Valuation
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5 Branding and Communication Tips for new Global Capability Centers

When a Global Capability Center (GCC) launches in a new market, the focus tends to tilt toward functional ramp-up, from roles and technologies to talent acquisition and infrastructure. But, often what gets sidelined is foundational. The employer branding and communication piece. It’s the struggle that can derail even the most ambitious GCC plans. Note: for […]
Brand strategy Brand Valuation Personal Branding

Personal Branding Series: Episode 22 | Ramesh Jude Thomas | TEDx speaker, columnist and Chief Knowledge Officer at Equitor Value Advisory

As the pioneer of brand valuation in the country, Ramesh Thomas knows a fair bit about harnessing business potential and capital. A TEDx speaker, columnist and founder of Equitor Value Advisory, Ramesh is sought after for his thoughts on branding and strategy. Our families know each other for decades and I have followed his journey […]