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Work differently. Be valued.

You start Monday with a plan. By 9am it belongs to everyone else. There is always an urgent request. A last-minute brief. A piece of content someone needs by end of day. And your own priorities slide to the bottom of the list again. Most communicators know this feeling. Very few know how to break […]

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Video vs Memo vs Silence

What does your choice of channel say about how much you trust your employees? In the space of a few years, the question of how to communicate major change to a workforce has produced answers as different as the organisations giving them. Looking at five global leaders side by side, the channel choice alone tells […]

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How can your Global Capability Center build its identity without fighting HQ?

Have you ever felt trapped by corporate brand rules while trying to build presence and attract local talent? Many Global Capability Centers struggle with strict headquarters control over branding. Corporate communications approves everything. Marketing focuses on customers. And you’re left invisible to process consultants, finance analysts, engineers, data experts, cyber specialists or tech professionals who […]

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No do-overs: Communications challenges CEOs need to nail in 2024 By Global Commtrepreneurs Network

First published on: https://www.linkedin.com/pulse/do-overs-communications-challenges-ceos-need-nail-2024-pantin-adf6c%3FtrackingId=jw2vgDe%252BRn%252B5UJjQKna0Yg%253D%253D/?trackingId=jw2vgDe%2BRn%2B5UJjQKna0Yg%3D%3D I am delighted to co-author a timely article on the need for CEOs to revisit their approach in 2024 or face an existential crisis. Read on and share your comments. “There are no second chances in life, except to feel remorse.”– Carlos Ruiz Zafón, Spanish novelist. This proved to be an […]