Intraskope – Internal Communication Perspectives
Internal communication blog for students, practitioners and academia
For over 20+ years I have been contributing to the evolving domain of internal communications (primarily) and allied areas – personal branding and corporate social responsibility. My mission is to enable individuals and organizations discover and develop their ‘sweet-spot’ through effective communications. The Intraskope Model aligns to this mission by stating how we can make […]
What does the new normal mean for Corporate Social Responsibility and sustainability champions? What trends and conditions must practitioners be aware of? How can we be future-ready? COVID-19 has upended all that we imagined about giving, volunteering, stakeholder engagement and more. Take for example these trends from recent research findings: 71% will never trust brands […]
Communicating corporate social responsibility is important to demonstrate positive intent and align stakeholders. Taking stakeholders into confidence and building trust through CSR communications is vital for sustainability programming and success. In the 6th edition of the CSR Communications Series, – Peter Brun, Chief Communications Officer at VFS Global articulates the crucial role of CSR communication […]
Communicating corporate social responsibility is crucial for engaging stakeholders. As long as conduct it in the right spirit, such communications goes a long way in building pride among staff and strengthens trust among external stakeholders. In the 5th edition of the CSR Communications Series, – Dr. Mahul Brahma, Vertical Head (CSR, Comms, Branding, Publishing, Conferences) […]
Pleased to share that I will be a resource person for a webinar on how CSR is transforming due to COVID-19. Organized by IIHMR University, this webinar on August 27, 2020 from 06:00 PM – 07:00 PM will help participants better organize their efforts and do good to themselves and the society at large in […]
Environmental, Social and Corporate Governance domain is growing in strength in the world. Behavior change communications is essential for gaining commitment and making progress. the 4th edition of the CSR Communications Series, Sangeeta Robinson – Sustainability and Inclusion Lead, PVR Ltd and independent consultant, discusses the power and potential of this evolving domain. Sangeeta is […]
Every employee is a steward of the organization’s corporate social responsibility agenda and impact. How organizations involve them to contribute widely to society will influence reputation, the business and the impact it makes. In the 2nd edition of the CSR Communications Series, Roshni Venkatesh, an experienced CSR practitioner, shares her experiences with communications, what it […]
Online giving and workplace cause related practices are increasingly popular forms of employee engagement. In the US alone, charities raise about 5 billion USD from workplace giving initiatives. In India, everyday giving receives close to INR 350 crores or 5.1 billion USD. Causes that directly impacts and betters human life and quality are among the most valued by staff. […]
Every socially conscious organization will want to give back to the community in ways that matter. One of the many ways to get staff engaged and connected is through an effective ‘Give As You Earn’ programme. Despite a perceived lack of ‘close’ connection that staff feel when they sign-up for charitable contributions directly from their […]