If a third of your employees never open a company email, why does a 66 per cent open rate still get reported to leadership as a win? PoliteMail’s 2026 Internal Email Benchmark Report, drawn from two billion internal emails, puts the average unique open rate at 66.2 per cent. That’s the industry ceiling, and it […]
Measurement
Your open rates are lying to you. So why do we still celebrate them?
If 71% of your workforce opens an email about a major policy change, but only 3 in 10 can explain the policy to a colleague, did your communication work? I’m asking because I think we’ve built measurement systems that make us feel successful when we should feel lost. I was in a conversation with two […]

