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Can your GCC build an Employer Brand without HQ support?

Do headquarters really understand what invisibility costs in your country? Many GCC leaders face the same problem: recruitment struggles, top candidates unaware of your center, and leadership that seems indifferent. The parent company may not oppose employer branding, but they often underestimate the local talent market. They focus on the corporate brand, cost efficiencies, and […]

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5 Branding and Communication Tips for new Global Capability Centers

When a Global Capability Center (GCC) launches in a new market, the focus tends to tilt toward functional ramp-up, from roles and technologies to talent acquisition and infrastructure. But, often what gets sidelined is foundational. The employer branding and communication piece. It’s the struggle that can derail even the most ambitious GCC plans. Note: for […]

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FAQs & Answers for New GCC Leaders

If you are a leader in a new Global Capability Center setting up operations, these FAQs might come in handy while tackling some of the most pressing issues on talent branding and communication. 1. Our global brand is strong. Isn’t that enough to attract talent locally? Answer: No. While your global brand may be known […]

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How to Build Healthier Cultures at Global Capability Centers

Having worked with Global Capability Centers (GCCs), across continents, I often see a familiar pattern unfold during office openings, key launches, company events or executive visits. Teams scramble to impress, managers jockey for visibility, and everyone puts on their best face regardless of underlying realities. These orchestrated performances – what many of us privately call […]

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Looking to set up a GCC? Read the Tale of Two Indian States

What’s stopping your organization from tapping into the rapidly growing GCC ecosystem? India remains the global epicenter of Global Capability Centers (GCCs), and two states, Karnataka and Andhra Pradesh are rolling out the red carpet for MNCs. Their new policies for 2024-2029 are bold, future-ready, and aimed at making these regions irresistible for global enterprises […]

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Is Your Global Capability Center Pulling Its Weight? 7 Ways to Take Stock.

Global Capability Centers (GCCs) have become critical to modern organizations, helping to drive efficiencies, cut costs, and create innovation hubs. But as the number of these centers expands worldwide, some can lose their way. Is your GCC lagging behind others in your network? Is it failing to deliver at its full potential? Centers that underperform […]

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Opportunities Global Capability Centers (GCCs) Present to Businesses

Companies worldwide are grappling with the need to innovate, reduce costs, and scale operations effectively. Global Capability Centers provide a solution by centralizing critical business functions in strategic locations. These centers have moved beyond traditional shared services and now play a pivotal role in transforming businesses through technology, talent, and efficiency. But having worked with […]

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Partnering with Origami Creative on Global Capability Centers (GCC) Branding

Delighted to share my collaboration with Origami Creative, a boutique agency whom I have worked closely with during my days at consulting house Accenture. Ravi is a creative and dynamic leader who brings his best self to every project he takes on. Over the years, we’ve learnt from each others growth and potential and have […]

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Six Reasons Why New Global Capability Centers Struggle to Establish Themselves

First published on Shared Services & Outsourcing Network website Have you ever wondered why some Global Capability Centers (GCCs) flourish while others flounder, despite having similar resources and goals? In India alone, it is projected that 800 new GCCs will launch operations in the next 5-6 years, adding to the existing 1600. An Accenture study […]