Welcome to the 16th of Intraskope’s Spotlight Series featuring Magdalena Petryniak, a strategic communication advisor, coach, public speaker and a #HeroMaker. Based in Poland she teaches communication, influence, and sales using the “Customer Hero” methodology created by Mike Bosworth. She is an Affiliate Partner of the Mike Bosworth Leadership in Europe, a consultant in his […]
Storytelling
Spotlight on Strategic Storytelling | Episode #4 | Conversation with Dianne Chase
Welcome to the 4th edition of Intraskope’s Spotlight Series featuring Dianne Chase, an award-winning media, journalism and public relations professional with deep expertise in various communication disciplines such as crisis communication and storytelling. What is strategic storytelling and how can we measure it? What does it take to inspire employees and help communicators embed this […]
4 approaches to build a storytelling culture in organizations
Happy to share a recent blog post I penned for the Institute of Public Relations:https://instituteforpr.org/building-a-storytelling-culture-in-organizations-with-internal-communications/null Internal communicators play a strategic role in driving transformation inside organizations. Storytelling is one of the most effective ways to build an organization of repute. In this article, I share approaches internal communicators can take to create a culture of […]
Use storytelling to inspire, connect and engage staff
Last week, I shared a case study of Mira and her challenges in getting staff aligned on the non-profit’s vision and plans. Got some interesting perspectives from readers: Collin suggested having a leader video to explain the vision and get better buy-in, Poonamrecommended a working group that assists Mira and providing incentives for ideas that employees contribute and Kevin believes […]
Read FREE e-book on internal communications: ‘The Next Level’
Delighted to be part of ‘The Next Level’, a wonderful publication from IC Kollectif: https://www.ickollectif.com/report Kudos to Lise for curating the content with her team of collaborators: https://www.ickollectif.com/report-contributors It is a treasure trove of insights, practices and intelligence that will equip communication practitioners, academicians and students to lead in the future. #businessvalue #ICKReport #Comms #IC #internalcomms Do […]
Personal branding – the why, what and how of differentiating yourself
If you are thinking of building your personal brand or are already in the journey of creating one, the following questions may be on your mind. ·      How can I be known for my knowledge and expertise? ·      What must I do to discover my unique promise? ·      Is personal branding only applicable for celebrities? ·      If employees have […]
Webinar on Personal Branding: Indian Institute of Management, Bangalore | September 14, 2018
Want to know how to build your personal brand? Keen to understand why it matters to you? Irrespective of whichever walk of life you are in – as a student, a working professional or an entrepreneur – personal branding is crucial for your success. Knowing who you are, what you want to be and how […]
Guest Interview & Case Study | Binu Merin Jacob | Building a Culture of Learning with Internal Communications
The 25th edition of Intraskope’s Spotlight on Internal Communication Series features Binu Jacob, Global Corporate Communications Executive of M.H. Alshaya Co who talks of her journey in the field of communications and an exciting case study from her current employer. Binu has a decades’ worth of experience in communications. She started her career in PR and […]
4 Communication Lessons from Recent Global Leader Actions
Many of you must have recently either received Whatsapp forwards or viewed the online clips of actions by a few global leaders. From President Macron of France who invited an undocumented immigrant to the presidential Elysee Palace to thank him for his act of bravery in saving a child’s life to the Prime Minister of […]
Guest Interview | Debasis Ray – Tata Trusts | Why Internal Communicators Must Be Organizational Chroniclers
You can also now subscribe to my YouTube Channel for more updates. How can internal communicators appeal to employees’ hearts and not just their minds? What can they do to personally lead by example? Helping employees buy into the organization’s purpose is a fundamental role of the internal communicator, feels Debasis Ray, Head – Communications […]