Intraskope – Internal Communication Perspectives
Internal communication blog for students, practitioners and academia
While measuring employer branding has become a common practice, are we truly capturing its essence? Often confined to surface-level metrics like website hits, candidate numbers, or accolades in workplace rankings, our current measurements are overlooking a realm of profound impact. Did you know that 75% of job seekers consider an employer’s brand before even applying […]
Without measuring internal communications, you face a losing battle – with your team’s reputation, staff’s perceptions, and leadership support in jeopardy. When driven by data and insights, measuring the success of your internal communications is understood, appreciated, and given the importance it deserves. However, you often hear – Who cares? Why bother? Does it really matter? According to […]
How can internal communicators step up their game with innovation? What can they do to take the initiative and get a seat at the table? Why do measurement and analytics play a key role in reshaping the communication agenda? Get answers to these questions and more in this free-flowing chat with expert communication consultant […]
Research on public relations measurement has caught the attention of practitioners and academicians for decades. The focus has shifted from evaluating output to measuring outcomes; from setting goals to engaging stakeholders better. Numerous platforms and collaborative efforts have resulted in broad principles and guardrails for public relation professionals to demonstrate value and business impact. The […]