Brand Promise Branding Employee Advocacy Employee Belonging Employee Brand Employee Branding

Employer Branding 101: Live your Brand Promise

Every company worth its name wants to do employer branding. But are they doing it right? Most think that having a few social media channels will do the trick. Or, if we make the right ‘noises’, stakeholders will perceive the brand positively.   However, that doesn’t equal employer branding or business success. Not identifying and living your […]

Branding Employee Branding Employer Branding EVP Internal branding

Employer Branding 101: Is Your Organization Ready?

Employer branding often becomes a priority when attracting and retaining talent gets tough. Till then, organizations get by trying different permutations and combinations of offerings, events, initiatives, and interventions that project temporary fulfillment but fail to deliver the goods.  Worse, if you are a Global Business Services or a Shared Services entity, the hope that the corporate brand […]

Branding Digital Communication Employee Engagement Internal branding

Revisiting line manager communication. What has changed?

Over a year ago, I wrote about the value of engaging line managers to enhance employee experience.  Among the issues plaguing organizational effectiveness were the lack of line manager communication, their inability to be engaged and to inspire staff and dwindling trust between employees and employers. Furthermore, staff believed line managers were the most stressful part of […]