Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
Everyone wants to be a thought leader. However, most so-called ‘thought leadership’ is just content marketing in disguise. And your audience sees right through it. It may be just noise for them. In my previous post, I shared a conversation between an executive and the communication partner on thought leadership vs content marketing. Here is […]
In the rush to stay visible, every brand is producing more content than ever. Blogs, whitepapers, LinkedIn posts, reports. It’s a never-ending stream. Is any of it leading the conversation, or are we overwhelming your audiences? Many companies say they’re doing thought leadership, but are they really? Or is it just content marketing with a […]
Involving staff for user-generated campaigns and putting them at the heart of your business communication are initiatives every organization would love to implement. Crowdsourcing can reduce your time to market, solve key business problems, improve brand image, gather valuable ideas from within to improve your products and services, generate revenue or drive engagement. It isn’t […]