Intraskope – Internal Communication Perspectives
Internal communication blog for students, practitioners and academia
When it comes to creating a strong employer brand, it’s crucial to look beyond just a catchy Employee Value Proposition (EVP). What truly matters is having a solid strategy in place that addresses the fundamental aspects of your organization’s branding goals. For instance, before focusing solely on developing an EVP, it’s essential to ensure that […]
Presenting the 51st edition of Intraskope’s Spotlight on Internal Communication Series featuring Purnima Sahni Mohanty of Microsoft India. Purnima is a senior communications leader with over 27 years of experience in the Industry. She has experience in spearheading and executing world-class communications, corporate social responsibility and social impact programs for Fortune 100 companies. Apart from Microsoft, she has worked with DuPont, GE, Samsung, […]
Presenting the 36th edition of Intraskope’s Spotlight on Internal Communication Series featuring Paul Downey of Microsoft UK. Paul has over 15 years’ experience in both private and public sectors, across global markets, specializing in internal and change communications, employee and brand engagement, organizational design and content and event curation. He believes in taking a strategic, pragmatic approach […]
Josh is an automation professional and has been a consistent player in the team. He is positively changing the way the team is now perceived – as a group that demonstrates value to the business. However, he is often compared with the earlier incumbent in the role. The ‘other’ person was jovial, did stuff at […]
With heightened competition, increased expectations and escalating pressures to become more efficient and effective in their operations, capability centers face an uphill task to get the attention they deserve. Attracting the right talent, engaging staff, creating brand awareness and forging identity are important for centers to be ahead of the game. In my 2nd contributory article […]
Do we know how employees think? Why must we align forces with external and internal messaging? What can internal communicators do to be ahead of the curve? Learn more about these questions in the 23rd edition of Intraskope’s Spotlight on Internal Communication Series featuring Sumathi Rao of Philips. Sumathi is an award-winning, strategic corporate communication and social […]
How can internal communications bring staff from two entities to align on a newly created brand? What can improve their engagement and collaboration amidst uncertainty? Learn more about these questions in the 20th edition of Intraskope’s Spotlight on Internal Communication Series featuring Vija Valentukonyte of Telia, Lithuania. She discusses an award winning campaign that reduced […]
To build your organization’s employee brand ambassadorship program ground-up you need to craft suitable objectives and a concrete plan. Your employees are the voices of the unified approach which articulates your brand story and why others must care. Therefore, defining the goals, articulating the opportunity, getting together the right team and managing expectations are all […]
Doing one’s role is an expectation every organization has of an individual. There are measures to gauge the level of impact you are making and the organization recognizes that effort. Every well-meaning employee can just get by doing what they are expected to do. Doing your work and going home is possibly the right thing […]