Since I took on my new role as the Director of Communications for my company in Krakow, Poland in November 2021, I have been reaching out to local communicators and business leaders to gain a better understanding of the market and dynamics. Pleased to share that my application for membership has been accepted at the […]
Public relations
Measurement in Public Relations | Are we Missing the Woods for the Trees?
Research on public relations measurement has caught the attention of practitioners and academicians for decades. The focus has shifted from evaluating output to measuring outcomes; from setting goals to engaging stakeholders better. Numerous platforms and collaborative efforts have resulted in broad principles and guardrails for public relation professionals to demonstrate value and business impact. The […]