Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
In the first edition of the Global Capability Center Video Series, I speak with Rishi Tanna, a marketing and communications leader with two decades of experience across financial services, including banking, wealth management, insurance, and GCC environments. Our conversation explores a question many communicators in Global Capability Centers are grappling with today: how does the […]
What happens when GCCs hire communication managers but expect communication leaders? If Global Capability Centers are no longer just delivery engines, why are they still hiring communicators as if they are? This question keeps surfacing when you look closely at how communication and branding roles are hired across GCCs globally, whether in India, Poland, Costa […]
Are GCC communicators limiting themselves to delivery when the model itself is evolving? As global capability centers continue to expand in scale and strategic importance, a quiet tension is playing out inside many organisations. The GCC communication leader is officially responsible for shaping the centre’s reputation, employer brand and engagement in the local market. In […]
Building Visibility from the Inside. Inviting GCC Communication Leaders to Conversation that Elevate the Practice. Global Capability Centers are no longer just execution engines. They are talent magnets, inGlobal Capability Centers are no longer just delivery engines. They are talent hubs, innovation centers, and critical contributors to business resilience. Yet many GCCs remain locally invisible, […]
Have you ever felt trapped by corporate brand rules while trying to build presence and attract local talent? Many Global Capability Centers struggle with strict headquarters control over branding. Corporate communications approves everything. Marketing focuses on customers. And you’re left invisible to process consultants, finance analysts, engineers, data experts, cyber specialists or tech professionals who […]
Let’s talk about something most GCC leaders don’t want to admit: your center is probably invisible to the very talent you’re desperate to hire. You’ve set up shop in Bangalore, Hyderabad, or Pune. You’ve got the office space, the infrastructure, the ambitious growth plans. You’re ready to scale from 500 to 2,000 employees in 18 […]
Do headquarters really understand what invisibility costs in your country? Many GCC leaders face the same problem: recruitment struggles, top candidates unaware of your center, and leadership that seems indifferent. The parent company may not oppose employer branding, but they often underestimate the local talent market. They focus on the corporate brand, cost efficiencies, and […]
When a Global Capability Center (GCC) launches in a new market, the focus tends to tilt toward functional ramp-up, from roles and technologies to talent acquisition and infrastructure. But, often what gets sidelined is foundational. The employer branding and communication piece. It’s the struggle that can derail even the most ambitious GCC plans. Note: for […]
If you are a leader in a new Global Capability Center setting up operations, these FAQs might come in handy while tackling some of the most pressing issues on talent branding and communication. 1. Our global brand is strong. Isn’t that enough to attract talent locally? Answer: No. While your global brand may be known […]
Having worked with Global Capability Centers (GCCs), across continents, I often see a familiar pattern unfold during office openings, key launches, company events or executive visits. Teams scramble to impress, managers jockey for visibility, and everyone puts on their best face regardless of underlying realities. These orchestrated performances – what many of us privately call […]