Employee Advocacy Employee Brand Employer Branding EVP Talent Management

Employer Branding 101 | 6 Steps to Localize Your Employee Value Proposition

Companies expanding across borders must grapple with a crucial question: Should they stick with a one-size-fits-all global employee value proposition (EVP), or tailor it to fit the unique needs of local markets and talent pools? The answer lies in understanding the importance of local nuances and taking strategic steps to localize your EVP effectively. Here […]

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Entering the Australian Job Market | An Overseas Communicator’s Guide

Stepping into Australia in late 2023 was a rollercoaster ride. Amid warnings of seasonal slowdowns in job opportunities, my family and I remained steadfast in our decision to make Australia our home after living and working in Poland for a couple of years. Little did we know, this decision would mark the beginning of an […]

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8 Reasons Why Investing in Personal Branding on LinkedIn Matters

Leadership isn’t just about making decisions behind closed doors or delivering compelling presentations in boardrooms. It’s about being visible, relatable, and influential in the online space. And when it comes to online platforms for professionals, LinkedIn stands out as the quintessential stage for showcasing your leadership prowess. With over 1 billion users spanning across 200 […]

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Reimagining Workspaces for Optimal Performance and Engagement

In an era marked by unprecedented change and uncertainty, organizations face a myriad of challenges that threaten their long-term sustainability. From talent scarcity and disengagement to the shifts brought about by the post-Covid workplace, leaders must navigate a landscape fraught with obstacles. As expectations from staff for autonomy and control over their lives continue to […]

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Book Review | The Best Place to Work

I recently read Ron Friedman’s The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace and it felt like going on a journey of self-discovery within the corporate realm. Published in 2014, this book continues to offer wisdom, drawing a roadmap for transforming workplaces into thriving ecosystems of productivity and fulfillment. […]

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Employer Branding 101: Revitalize Employee Confidence

Employer branding plays a vital task of keeping your employees engaged and invested in your company. Remember the old saying, ’employees are your best advocates’? It’s true, but sometimes, organizations unintentionally let their staff down, leading to a loss of trust in the system. Let’s dive into a common scenario we all know too well. […]

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Communicating Employee Surveys in a Multicultural Environment

If you work with a globally distributed workforce, communicating employee surveys requires careful orchestration. Ensuring a meaningful and successful survey within a multicultural environment demands strategic thinking. Here are the key aspects to consider leading up to the survey launch. Leaders’ Commitment Matters Leadership plays a pivotal role in the success of any initiative, and […]

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9 Red Flags That Indicate Your Internal Communications Team is Dysfunctional

Effective internal communication is critical for any successful organization. It’s the key ingredient that binds teams, aligns goals, and ensures everyone is on the same page. But what happens when that communication team sputters and misfires? In this post I share subtle signs that your internal communications (IC) team might be dysfunctional and explore ways […]

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5 Tips to Navigate Your Role in a new Communications Project

Embarking on a new communications project can be like hopping onto a moving train – a bit overwhelming. Whether you’re a seasoned pro or a newcomer, understanding the lay of the land is crucial for success. Let’s break it down in simple language. Get the lay of the land Understanding the project’s current status is […]

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My Personal Goals to Navigate Communication in 2024

A segment of this article is featured in IABC India’s newsletter (Feb 7, 2024 edition): https://www.linkedin.com/pulse/setting-strategic-communication-goals-2024-structured-approach-g1lyf%3FtrackingId=ZZp4Ui04TBexsMbuwCppPA%253D%253D/?trackingId=ZZp4Ui04TBexsMbuwCppPA%3D%3D Communication is a two-way street – it’s not just about honing our individual skills but also about creating bridges within our communities. As someone who recently landed in vibrant Australia, my 2024 communication goals extend beyond personal development to […]