You would have seen them in every office and virtual meeting. The colleague perpetually carrying a notepad but never contributing insights. The teammate always typing furiously yet delivering minimal results. The person mysteriously on calls all day while projects stagnate. This is called ghostworking, the act of appearing productive while remaining completely disengaged. The Sobering […]
Month: August 2025
Book Review | The Heart of Change
Can organizational transformation truly succeed without first winning hearts and minds? I recently read John P. Kotter’s book – The Heart of Change. Real-Life Stories of How People Change Their Organizations which reflects on how we think about leading change in the workplace. Published in 2002 by Harvard Business Review Press, this book introduces the […]
Why Your Current Corporate Linkedin Approach Needs a Refresh
Following our recent IABC Asia-Pacific Linkedin Masterclass with Roger Christie of Propel, one theme emerged consistently from participant questions – most communicators and organisations are fundamentally misunderstanding LinkedIn’s role in modern business strategy. After two decades of existence and over one billion users globally, LinkedIn remains the most underutilised and poorly executed platform in corporate […]
5 Branding and Communication Tips for new Global Capability Centers
When a Global Capability Center (GCC) launches in a new market, the focus tends to tilt toward functional ramp-up, from roles and technologies to talent acquisition and infrastructure. But, often what gets sidelined is foundational. The employer branding and communication piece. It’s the struggle that can derail even the most ambitious GCC plans. Note: for […]
Is ‘Doing More With Less’ an Effective Change Leadership Approach?
How do you teach your team members to swim when you’ve never been in the water yourself? Many organizations and leaders today are asking their teams to ‘do more with less’ while having spent their careers in growth mode. They’ve never had to make these trade-offs personally. The advice feels hollow because the experience isn’t […]
Four Signs Your Employer Branding Feels Fake, and How to Fix It
Is your employer brand something employees believe in or just something they see on posters? Employer branding is everywhere. Slick videos, smiling employees, and buzzwords like family-friendly, work-life balance, and best place to work. But how much of it holds up? If you’ve ever been asked to be the “face” of your company’s culture, whether […]
What Are the Non Negotiables in a Change Program?
What must never be compromised when you lead change? Most change efforts fail quietly. They stall in middle management meetings, drown staff in noise, or wear out key people. The fix is not more slides. It is a short list of things you refuse to trade away when pressure hits. Here are the non‑negotiables I […]






