Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
When was the last time you paused to read a CEO’s post on LinkedIn and felt a connection to their company because of it? Today, a leader’s presence online shapes more than visibility. It influences how people view the organisation, its culture, and whether they see it as a place they would want to work. […]
Everyone wants to be a thought leader. However, most so-called ‘thought leadership’ is just content marketing in disguise. And your audience sees right through it. It may be just noise for them. In my previous post, I shared a conversation between an executive and the communication partner on thought leadership vs content marketing. Here is […]
In the rush to stay visible, every brand is producing more content than ever. Blogs, whitepapers, LinkedIn posts, reports. It’s a never-ending stream. Is any of it leading the conversation, or are we overwhelming your audiences? Many companies say they’re doing thought leadership, but are they really? Or is it just content marketing with a […]
Delighted to be part of an esteemed group of thought leaders at Strategic. More details here: https://www.linkedin.com/feed/update/urn:li:activity:7293599434444009475/ I will be contributing articles on internal communications and workplace experiences.
What happens when the leader of a global IT services firm (USD 12 billion equity and with over 4 lakh employees) tells staff to work 90-hour weeks and stop “wasting their weekends staring at their spouses’ faces”? The fallout is swift and devastating. The company is trending for all the wrong reasons and so is […]
Honored to be included in the Thought Leadership Circle, an initiative of the Internal Communication Research Hub at the University of Florida, United States. Looking forward to engaging with an esteemed group of academicians and industry practitioners to bridge the gaps between theory and practice as well advance the domain’s influence in workplaces. Also pleased […]
How relevant is thought leadership for internal communications? How can leaders get adept at thought leadership? How can internal communicators influence the way leaders think about thought leadership? Learn about this topic with edition #34 of Intraskope’s Spotlight Series. I had the pleasure of interviewing Ross Monaghan, an academic at Deakin University in Melbourne, Australia, […]
What for? Especially, if Global Business Services (GBS) leaders are known for their knowledge and prowess within the firm? Especially, if stakeholders value what they do? Especially, if they are recognized for and are comfortable with their progress? Why bother with thought leadership? What on earth is it anyway and why must you care if you are a GBS leader? Consider these data […]