Brand strategy GBS GBS Brand GBS Communication

3 Approaches to Give Global Business Services Branding An Edge

In today’s highly competitive business landscape, branding has become a crucial factor for success. It not only helps organizations stand out from the competition but also drives customer loyalty and trust. However, when it comes to Global Business Services (GBS), branding is often overlooked or undervalued. I recently had the opportunity to share my views alongside leaders […]