Intraskope – Internal Communication Perspectives
Internal communication blog for students, practitioners and academia
How did communicators manage through the crisis? What worked and what could have been done better? What kind of approaches, content messages and channels were used? How did they measure the effectiveness of the communications? Read all this and more in this interview with Nazia Nasim, Group Manager – Internal Communications at Royal Enfield who […]
The pandemic has changed how we engage and implement communications. Learning from best practices can equip us to handle future crises better. In this series, I talk to practitioners on their strategies and tactics to involve, empower and drive communications. Specifically, I ask them to share how internal communications worked, what were the challenges and […]
Presenting the 47th edition of Intraskope’s Spotlight on Internal Communication Series featuring Pallavi Deshmukh of Bridgestone India. Pallavi heads Corporate Communications at the leading tire manufacturer and is a marketing and communications specialist, with over 17 years of experience in brand management, strategy and communication development. She explains how to tailor communication to suit audience needs and the ability of […]
How did internal communications work during COVID-19? What perceptions did practitioners have about the value and impact of internal communications? What were the key channels used? Which were the most effective? What were the biggest challenges and opportunities for communicators? What specific lessons did they learn from the pandemic and the communications related to it? […]
What does the new normal mean for Corporate Social Responsibility and sustainability champions? What trends and conditions must practitioners be aware of? How can we be future-ready? COVID-19 has upended all that we imagined about giving, volunteering, stakeholder engagement and more. Take for example these trends from recent research findings: 71% will never trust brands […]