Internal stakeholders often have a point of view on internal communications and prefer calling the shots when it comes to defining what works for employees. Unless handled adroitly it can get difficult for internal communicators who want the best outcomes from campaigns they front-end. Faced such situations? Here is a case study where Kiran, a […]
Month: June 2014
Are You Protecting Your Communication Team’s Reputation?
The internal or corporate communications team is often mandated to look after the organization’s brand and reputation. However, many a times teams tend to overlook the importance of their own reputation and what it takes to safeguard it religiously. Read the following two scenarios. In a presentation to your company’s leadership on the role of […]
6 Ways To Revive Your Ailing Employee Newsletter
Newsletters are a mainstay of most organizational communication mixes – be it in electronic form or in print. However, keeping the newsletter fresh, consistent and relevant is tough work and often internal communicators grapple with dwindling readership and low engagement. If your organization has an employee newsletter that is losing steam here are some tips […]
4 Reasons Why Program Management Is Crucial For Internal Communication Success
In many forums, internal communications strategy, planning and measurement are given a great deal of attention. What often gets ignored is the power of program management to steer internal communications projects over the line. When the rubber meets the road what matters is how well the internal communicator navigates the course, aligns stakeholders, keeps audiences […]
Getting on The Same Page with Effective CSR
At a Bangalore Chamber of Industry and Commerce led workshop – Benchmarking Effective Corporate Social Responsibility on June 2 I had the opportunity to engage with practitioners and Dr. Michael Hopkins (@mjdhopkins) as we discussed CSR benchmarking and effectiveness. Dr. Hopkins is a CSR expert consultant and academician with experience with numerous global bodies such […]
5 Tips To Make Your Company’s CSR Policy Inclusive
With the mandatory 2% CSR spend coming into effect this year in India under the New Companies Act many organizations continue to decipher the implications of their community effort. While the government is doing their bit by providing FAQs and guidelines, organizations that are keen to conduct consistent community work need to have a definite […]