Intraskope – Internal Communication Perspectives
Internal communication blog for students, practitioners and academia
As a contributor and a witness to the recent ASPIRE Kraków Calling event, which took place live from the Unity Centre at the heart of the city, I realized how much the sector has matured and how far it could go as the foremost Central and Eastern European hub for Global Business Services and technology operations for multinational firms […]
Welcome to the 22nd edition of Intraskope’s Spotlight Series featuring Brad Whitworth, a senior communication and marketing executive with 40 years of experience in Fortune 20 high-tech, financial services and association management. Brad has an impressive track record with top-tier media outlets (CNN, Wall Street Journal, BBC, BusinessWeek, NY Times, Nikkei, USA Today, SJ Mercury […]
Delighted to share that my blog has been recognized in the first ClanConnect – PR Moment India Digital 20 Awards yesterday, September 17. Congratulations to all the winners! This award is a recognition of your support and patronage as I continue to bring you insightful commentary, practical wisdom, thought leadership content, interviews and case studies […]
Global in-house centers (also referred to as shared services units or global business centersor offshore captive centers or global capability centers) have evolved over the years worldwide to be strategic vehicles for organizations. These teams improve efficiencies, drive change, derive value, reduce risks and enhance the organization’s reputation. Most centers are considered research & development hubs for […]
Every day internal communicators write, review, edit or re-write content pieces that business teams use to communicate at work. Be it the launch of a campaign, reiterating a policy or an employee event, helping business teams achieve success is a priority for communicators. To be a respected communication counsel, the internal communicator must be able […]
Establishing your team’s credibility within an organization is essential for success. It does takes time and concerted effort. From the expertise you offer to the outcomes the team generates consistently over time, there is a lot at stake. From the behaviors the team exhibits, to the creativity displayed through great work – there are numerous […]
Involving staff for user-generated campaigns and putting them at the heart of your business communication are initiatives every organization would love to implement. Crowdsourcing can reduce your time to market, solve key business problems, improve brand image, gather valuable ideas from within to improve your products and services, generate revenue or drive engagement. It isn’t […]
Employee contests are a great way to drive engagement and messages home. However, running contests can get your team tied in knots if you aren’t thinking through the goals and outcomes. It requires planning and focus on outcomes. Very often, contests go wrong when we fail to consider employees’ appetite for engagement, the timing or […]
Expanding to other markets and want to bring a consistent form to internal communication that aligns employees? Keen to create a simple and effective method of effective communication, which brings all leaders on the same page? Rather than start from scratch, it helps to know what will make the new market or location integrate better […]
Can internal communication get the respect it deserves? Is it possible for communicators to take a strategic view of the impact they do? How can the function rise above the continual asks for support to create a distinctive identity for the business? These and other pertinent questions are covered in a thought-provoking blog post by […]