The problem with internal communications? We’re still treating employees as audiences.
Most internal communication teams are stuck executing tactics while struggling to prove strategic value. Managers can’t communicate change effectively. Leadership doesn’t see the ROI. Employees don’t feel heard.
And practitioners and leaders wonder why employee experience is poor or what makes engagement dip.
After a couple of decades in this field and writing Inclusive Internal Communications (2023), I’ve seen the same challenges play out globally: practitioners fighting for a seat at the table, organizations missing the power of employee voice, and a function that’s more reactive than strategic.
The shift needed is clear. Stop communicating TO employees. Start collaborating WITH them.
That’s why I created Inclusive Internal Communications: The Practitioner’s Course.
https://lnkd.in/gVx5c8eJ an online course for practitioners.
Modules covering what moves the needle:
→ Manager communication (the 70% factor in change success)
→ Building IC credibility and getting leadership buy-in
→ Change management and delivering difficult messages
→ Employee experience design and advocacy programs
→ Storytelling, measurement, and demonstrating business value and more.
This isn’t about polishing emails, running surveys (and doing nothing), managing channels or improving diversity in the workforce.
It’s about repositioning internal communication as strategic, building cultures where employees are partners in change, and proving that engaged staff drive business outcomes.
Employees aren’t your audience. They are your advocates waiting to be activated.
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