Doing great communications is important. Equally, if not more important is the need to communicate your report and impact. Creating a communications report is probably easier than getting the attention of readers. Here are some tips that can make your report a vehicle for building relationships, improving coverage and aligning stakeholders. Be mindful of time: […]
Month: October 2013
6 Tips To Make Your Corporate Video Come Alive
Creating a corporate video? Looking to maximize the impact of your video? Here are some pointers that can enhance your time and investment. Know your goals: Be clear about how this video will serve and solve your organization’s communication needs. For example, your recruitment team may want to showcase your culture on campus or your […]
How Do You Know If Your Organization’s Internal Communications Is Relevant?
Yesterday, I received an intriguing question via e-mail from a communications and public relations manager who works at a government organization. She had chanced upon my internal communications book and posed these questions: “How can one assess whether internal communications exists or not? If it does, how do we know it works in an organizational […]
Are We What We Measure?
Consider this – you plan to conduct a community event and want your staff to align with the initiative. Would you measure the number of hours your employees put in or the value that the event has on the community? If you do the former, the chances are that your staff might be focused on […]
Why Some Agencies Don’t Make the Cut
Been party to a pitch on the agency side and wondered why you lost some clients? What differentiates the best agencies from the also-rans? I have worked on the agency side – so I do know what it takes to pitch and retain a client. After interacting with scores of agencies – public relations, advertising, […]
Keen to Advance Your Internal Communications? Look Up These Resources
Leverage best practices and resources to make the most of your internal communications. McLean and Co, provides practical research, tools, and advice for organizations and practitioners to overcome HR challenges and to gain positive results. They recently interviewed me along with a panel of practitioners on recommendations, practices and models that work best for internal communications. […]