In the case study I shared recently – “Where Do I Start With Internal Communications”Yeshwant’s position as a communication professional is unenviable. To begin on a note where stakeholders are reengineering his role can put severe strain on his morale and on the outcomes of internal communications. If the expectations were set that Yeshwant’s engagement would […]
internal communications, internal marketing, internal b
Guest Blog Post & Interview | Why Investing In Internal Communication Is A Wise Decision
Excited to share the next edition of Intraskope’s Spotlight on Internal Communication Series with Swati Bhattacharya – Group, Brand and Communication Head of CK Birla Group. In a guest blog post, she shares her viewpoint on the evolving state of internal communications and the need for understanding employees’ needs, customization, strategic thinking, engaging leaders and […]
To Be Future-Ready, Let Your Passion Shine Through
Every year, the over 5,500 B-schools in India churn out thousands of students who join the workforce. Are they equipped to handle the changes shaping the world of work? What can help them be more relevant in the future? These and other questions were discussed during a couple of invigorating sessions on internal communications and […]
5 Ways To Build a Robust Content Marketing Plan
There is always a lot happening in every organization that the need to communicate great stories in ways that matter for your employees and other stakeholders has never been stronger. Missing out on crucial pieces of information can reduce your brand’s value and impact. However, coming to grips with the various content pieces that enhances […]