Joined a firm and soon realised the actions and behaviors didn’t match with the briefing and orientation pack? Walked the floors and noticed how precious people were about who they knew or how close they sat next to the centres of power? Wondered why there was inconsistency with the way employees were introduced and welcomed? […]
Leader communication
Do leaders’ LinkedIn posts really influence talent and brand perception?
When was the last time you paused to read a CEO’s post on LinkedIn and felt a connection to their company because of it? Today, a leader’s presence online shapes more than visibility. It influences how people view the organisation, its culture, and whether they see it as a place they would want to work. […]
Book Review | The Heart of Change
Can organizational transformation truly succeed without first winning hearts and minds? I recently read John P. Kotter’s book – The Heart of Change. Real-Life Stories of How People Change Their Organizations which reflects on how we think about leading change in the workplace. Published in 2002 by Harvard Business Review Press, this book introduces the […]
When Leader Words Destroy Trust and How to Rebuild It
What happens when the leader of a global IT services firm (USD 12 billion equity and with over 4 lakh employees) tells staff to work 90-hour weeks and stop “wasting their weekends staring at their spouses’ faces”? The fallout is swift and devastating. The company is trending for all the wrong reasons and so is […]
What is Your Internal Communication ‘Mew’ Moment?
If you haven’t been following the latest fad – mewing – it’s a form of oral posture training aimed at altering jaw and facial structure (though there is no scientific evidence that it works). This trend has been catching on online among youngsters to such an extent that the American Association of Orthodontists issued a […]
Communicating Employee Surveys in a Multicultural Environment
If you work with a globally distributed workforce, communicating employee surveys requires careful orchestration. Ensuring a meaningful and successful survey within a multicultural environment demands strategic thinking. Here are the key aspects to consider leading up to the survey launch. Leaders’ Commitment Matters Leadership plays a pivotal role in the success of any initiative, and […]
Leadership and Self-Management: 5 Key Traits for Transformation, and Advancement
After working for over a couple of decades in communications, branding and marketing, I have come to realize that success often hinges on a unique blend of personal traits, attributes, and skills. It’s a realm where adaptability, resilience, and curiosity can pave the path to greatness. To excel as a communicator and leader, one must […]
Fixing ‘Un’Culture – How Organizations Can Own ‘The Ways Things Get Done Around Here’
Culture is defined as ‘the way things happen around here’ and while there is positive intent to ensure people focus on what’s right, when poor behavior is ignored or worse, recognized, culture becomes what I can ‘un’culture. An environment where managers and leaders let things slide, ignore warning signs that the culture is eroding and […]
Spotlight On Leadership Engagement | Edition #32 | Yasser Mohamed Zaki | PR Strategic PR & Communications Leader | C-Suite Counselor | Brand & Reputation ExpertÂ
What is the role of internal communicators in counseling leaders on organizational priorities? How can internal communicators get stronger in their trade? Which approaches work to enhance communication effectiveness? Get answers to these questions and more in this free-flowing chat with expert communication consultant Yasser Mohamed Zaki in the 32nd edition of Intraskope’s Spotlight Series. […]
5 Approaches to Contribute to the Global Business Services Ecosystem
If Global Business Services (GBS) leaders are to make an impact and be instrumental in attracting prospective staff to their organizations and teams, they have a responsibility to step up and be counted. The GBS organizations have evolved from Shared Services and Business Process Outsourcing which helped businesses gain efficiencies and value. Over the years, tapping into the power of technology, […]









