If you think your employee value proposition (EVP) can survive another year on autopilot, think again. The global talent landscape is in flux, and what attracted employees yesterday is no longer enough to keep them engaged today. If you want to keep pace, it’s time to radically overhaul your EVP. Consider these trends: So, this […]
Employer Branding
3 Strategies to Communicate Your Employer Brand Certification Effectively
Getting a Great Place to Work (GPTW) or best employer certification is a significant achievement. But what happens after the certification is crucial. Often, companies miss out on extending the benefits of such accolades. They don’t communicate effectively with their staff or stakeholders, leading to a lack of recognition and engagement. Here’s how to make […]
10 Core Principles to Build a Strong Employer Brand
Employer branding is all about shaping how current and potential employees see your company. It’s about making your workplace the place to be. Surprisingly, 72% of recruiting leaders say it’s crucial for hiring, but only 55% have a solid strategy (LinkedIn Talent Solutions, 2022). In this blog, I will share the context to consider and […]
Employer Branding 101 | 6 Steps to Localize Your Employee Value Proposition
Companies expanding across borders must grapple with a crucial question: Should they stick with a one-size-fits-all global employee value proposition (EVP), or tailor it to fit the unique needs of local markets and talent pools? The answer lies in understanding the importance of local nuances and taking strategic steps to localize your EVP effectively. Here […]
Employer Branding 101: Revitalize Employee Confidence
Employer branding plays a vital task of keeping your employees engaged and invested in your company. Remember the old saying, ’employees are your best advocates’? It’s true, but sometimes, organizations unintentionally let their staff down, leading to a loss of trust in the system. Let’s dive into a common scenario we all know too well. […]
8 Insights To Build a Robust Technology Employer Brand in Poland
When the pursuit of skilled talent reigns supreme, establishing a robust technology brand has become pivotal for organizations in Poland. The path to building such a brand isn’t paved solely with flashy marketing tactics; rather, it necessitates a comprehensive approach that incorporates both internal and external strategies. Companies aiming to cultivate a compelling technology brand […]
5 Essentials to Building a Strong Employer Brand
When it comes to creating a strong employer brand, it’s crucial to look beyond just a catchy Employee Value Proposition (EVP). What truly matters is having a solid strategy in place that addresses the fundamental aspects of your organization’s branding goals. For instance, before focusing solely on developing an EVP, it’s essential to ensure that […]
Employer Branding 101 | Rethinking 5 Common Assumptions
The modern workplace needs new thinking. Understanding your employees has never been more pivotal to crafting an employer brand that truly resonates. Yet, even the most prestigious organizations can fumble when it comes to deciphering the intricate heartbeat of their staff, often ending up with expectations misaligned and reputations tarnished. In the wake of the […]
Employer Branding 101 | 3 Measurement Aspects you Maybe Overlooking
While measuring employer branding has become a common practice, are we truly capturing its essence? Often confined to surface-level metrics like website hits, candidate numbers, or accolades in workplace rankings, our current measurements are overlooking a realm of profound impact. Did you know that 75% of job seekers consider an employer’s brand before even applying […]
Change Management 101: Put Culture in the Driver’s Seat
Culture is such an essential element of any organization, that it can make or break businesses. It refers to the shared values, beliefs, and behaviors that shape the way employees think and act. A strong organizational culture can drive sustainable change by creating a sense of purpose, motivating employees, and guiding decision-making. Research shows that companies with strong cultures […]