Employer Branding Internal Communication Referral

Employer Branding 101: Revitalize Employee Confidence

Employer branding plays a vital task of keeping your employees engaged and invested in your company. Remember the old saying, ’employees are your best advocates’? It’s true, but sometimes, organizations unintentionally let their staff down, leading to a loss of trust in the system. Let’s dive into a common scenario we all know too well. […]

Employer Branding Europe Poland Poland Communication

8 Insights To Build a Robust Technology Employer Brand in Poland

When the pursuit of skilled talent reigns supreme, establishing a robust technology brand has become pivotal for organizations in Poland. The path to building such a brand isn’t paved solely with flashy marketing tactics; rather, it necessitates a comprehensive approach that incorporates both internal and external strategies. Companies aiming to cultivate a compelling technology brand […]

Brand Ambassadors Brand Promise Brand strategy Employee Brand Employer Branding

5 Essentials to Building a Strong Employer Brand

When it comes to creating a strong employer brand, it’s crucial to look beyond just a catchy Employee Value Proposition (EVP). What truly matters is having a solid strategy in place that addresses the fundamental aspects of your organization’s branding goals. For instance, before focusing solely on developing an EVP, it’s essential to ensure that […]

Employee Advocacy Employee Belonging Employee Brand Employer Branding

Employer Branding 101 | Rethinking 5 Common Assumptions

The modern workplace needs new thinking. Understanding your employees has never been more pivotal to crafting an employer brand that truly resonates. Yet, even the most prestigious organizations can fumble when it comes to deciphering the intricate heartbeat of their staff, often ending up with expectations misaligned and reputations tarnished. In the wake of the […]

Employee Advocacy Employee Belonging Employer Branding Measuring communications

Employer Branding 101 | 3 Measurement Aspects you Maybe Overlooking

While measuring employer branding has become a common practice, are we truly capturing its essence? Often confined to surface-level metrics like website hits, candidate numbers, or accolades in workplace rankings, our current measurements are overlooking a realm of profound impact. Did you know that 75% of job seekers consider an employer’s brand before even applying […]

Business Communication Change Management Communication Preparedness Employer Branding

Change Management 101: Put Culture in the Driver’s Seat

Culture is such an essential element of any organization, that it can make or break businesses. It refers to the shared values, beliefs, and behaviors that shape the way employees think and act. A strong organizational culture can drive sustainable change by creating a sense of purpose, motivating employees, and guiding decision-making. Research shows that companies with strong cultures […]

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Join SSON Webinar | How a GBS “Brand” Drives Talent, Engagement & Transformation in Shared Services | May 4, 2023

Pleased to share that I will be participating as a speaker in this upcoming webinar, having contributed to the research on the role of GBS branding in influencing talent, engagement, and transformation. Sign-up now to this free webinar: https://www.sson-analytics.com/global-business-services/webinars/leveraging-the-gbs-brand-value-for-talent-engagement-transformation This webinar shares new research on the potential, but as of yet largely untapped, value of […]

Employee experience Employer Branding Future of Internal Communications

Employer Branding 101 | First Fix Your Company Culture

No organization wants to come across as inauthentic – pretending to be a great place to work but internally lacking civility when dealing with staff, to begin with, and ignoring the ripple effect on stakeholders. Anyone can spot when there is something amiss within. It just shows! –         When leaders are uncomfortable if colleagues have better ideas and are […]

Culture Employee Advocacy Employer Branding Internal branding Reputation

Employer Branding 101: Debunking 4 Key Myths

Organizations and those leading employer branding often play narratives in their minds and with other stakeholders, preventing commitment and progress. Continuing with the series of blogs on employer branding, I am sharing a few myths that warrant debunking.  Myth: Let’s hire an agency to do our employer branding  Fact: No agency or consultant can help if […]

Branding Employee Branding Employer Branding EVP Internal branding

Employer Branding 101: Is Your Organization Ready?

Employer branding often becomes a priority when attracting and retaining talent gets tough. Till then, organizations get by trying different permutations and combinations of offerings, events, initiatives, and interventions that project temporary fulfillment but fail to deliver the goods.  Worse, if you are a Global Business Services or a Shared Services entity, the hope that the corporate brand […]