Getting a Great Place to Work (GPTW) or best employer certification is a significant achievement. But what happens after the certification is crucial. Often, companies miss out on extending the benefits of such accolades. They don’t communicate effectively with their staff or stakeholders, leading to a lack of recognition and engagement. Here’s how to make […]
Employer Branding in Australia
10 Core Principles to Build a Strong Employer Brand
Employer branding is all about shaping how current and potential employees see your company. It’s about making your workplace the place to be. Surprisingly, 72% of recruiting leaders say it’s crucial for hiring, but only 55% have a solid strategy (LinkedIn Talent Solutions, 2022). In this blog, I will share the context to consider and […]