As a contributor and a witness to the recent ASPIRE Kraków Calling event, which took place live from the Unity Centre at the heart of the city, I realized how much the sector has matured and how far it could go as the foremost Central and Eastern European hub for Global Business Services and technology operations for multinational firms […]
Business Communication
Purpose, Progress and Passion – Highlights of the 2022 ASPIRE GBS Leaders Summit in Krakow, Poland
How are GBS leaders thinking about the future of their centers? What are the challenges, aspirations, risks and opportunities now and ahead of them? Which priorities do they need to address swiftly? About a 100 business and operations leaders, HR professionals, consultants and partners converged for a day-long exchange (Oct 27) at the 2022 ASPIRE Global Business […]
7 Ways to Bridge the Internal vs External Communications Divide
While Internal and External Communications are seen as two separate domains within a broader Corporate or Marketing Communications function, often without close collaboration and engagement, the brand and reputation of the company can be at stake. To avoid gaps in understanding, application and measurement of initiatives, there is a need for clarity on roles and […]
Spotlight On Neuroscience in Communication| Edition #27 | Dr. Laura McHale | Business and Leadership Psychologist, author of Neuroscience for Organizational Communication, creator of Neuro for Comms
Understanding audiences and messaging often falls short when it comes ti truly tapping the full potential of human behavior. Neuroscience provides ways in which management, leadership, and communication can come together seamlessly and in an objective manner. In this chat with Dr. Laura McHale, we learn how to appreciate the nuances of neuroscience in communication. […]
Take my new course on Career Trends – Insights for Personal and Professional Success
This course is meant to help students, professionals and business leaders or anyone interested in understanding how the evolving world of work, workplaces and workforces will impact careers now and in the future and what it takes to be ahead of the curve. During the course, you will learn more on trends shaping our world, […]