Intraskope – Internal Communication Perspectives
Internal communication blog for students, practitioners and academia
In his book, To Sell is Human, Daniel Pink explains that we are all in ‘sales’ no matter what we do as a profession or as individuals. From trying to pitch an idea to garnering support for a family decision, there are elements of ‘influencing’, ‘convincing’ and ‘persuasion’ in these interactions. However, he calls out […]
To build your organization’s employee brand ambassadorship program ground-up you need to craft suitable objectives and a concrete plan. Your employees are the voices of the unified approach which articulates your brand story and why others must care. Therefore, defining the goals, articulating the opportunity, getting together the right team and managing expectations are all […]
Consider this scenario. A company rolls out a social media policy, asks leaders to sign-up and they all say they will. A month or two later, while conducting a dipstick to understand the level of acceptance, it is observed that leaders and employees didn’t quite understand the purpose of the policy or its interpretation and aren’t […]
Over the years I have been polling practitioners, leaders and employees about the state of the internal communications function. My study, published in SCMS Journal of Indian Management’s July-September 2017 edition, attempts to fill a gap that exists in internal communication literature on the role, focus, support and future of the function in the region. It recommends […]
Is storytelling different from what it was hundreds of years ago? Yes and No were the answers people heard as seasoned leaders Roger Darashah and Atul Takle addressed media and communication professionals at an event in Bengaluru called ‘Storytelling in the Third Age of Consciousness’. While Roger traced the journey of storytelling and how time to share content among […]
It may seem an odd connection to make when we discuss hiring practices and talent scouts in the same breath as internal communication. Especially, when we consider that the recruiter’s role is to get the best people to your organization and then they are done, right? Wrong. As boundary spanners, the talent scouts are vital […]
Linkedin is the world’s largest professional networking site and having a consistent profile on it is critical to your success as a personal and professional brand. Your profile is your CV to the world. With over 467 million members the reach and value of creating and marketing your profile on Linkedin are immense. However, members possibly […]