Intraskope – Internal Communication Perspectives
Internal communication blog for students, practitioners and academia
Welcome to the 13th edition of Intraskope’s Spotlight Series featuring Cyrus Mavalwala, Cyrus runs Advantis Communications, an award winning social media and video production agency based in Canada, focused on content strategy, creation and activation. He earned international accreditation as an IABC Accredited Business Communicator in 2009 and is one of about 60 people in […]
Is age a factor when it comes to starting out in your personal branding journey? Can passion subdue naysayers when it comes to having grey hair? Does self-confidence triumph lack of experience? Prachi Shevgaonkar, the Founder of Cool the Globe and media professional is a great example that age is no bar when it comes […]
Does have a strong presence and carrying yourself well matter for personal branding? Can how you appear and how you communicate impact your self-worth? Yes, believes Cherian Kuruvila, a management consultant and coach. In this interview, Cherian shares how he gained the trust of his peers, colleagues and clients by staying grounded, being consistent and […]
In his book, To Sell is Human, Daniel Pink explains that we are all in ‘sales’ no matter what we do as a profession or as individuals. From trying to pitch an idea to garnering support for a family decision, there are elements of ‘influencing’, ‘convincing’ and ‘persuasion’ in these interactions. However, he calls out […]
To build your organization’s employee brand ambassadorship program ground-up you need to craft suitable objectives and a concrete plan. Your employees are the voices of the unified approach which articulates your brand story and why others must care. Therefore, defining the goals, articulating the opportunity, getting together the right team and managing expectations are all […]