A strong brand is essential for your Global Capability Center (GCC)’s success, but how do you know when your brand needs attention? If you’re noticing any of the following signs, it might be time to reevaluate and revitalize your branding strategy. Ravi Dabreo of Origami Creative Concepts (Official) and I are offering GCC communication and […]
Month: September 2024
Why Organizations Are Missing the Mark with Their Purpose Statements
Organizations spend significant time and resources crafting Purpose or Mission statements that encapsulate their vision, values, and strategic goals. Yet, despite these efforts, many companies fail to embed this Purpose meaningfully within their workforce. The disconnect isn’t in the formulation but in the execution – turning Purpose into a living, breathing part of the organization. […]
Book Review | Expert – Understanding the Path to Mastery by Roger Kneebone
Roger Kneebone’s Expert – Understanding the Path to Mastery offers a profound exploration of what it means to become an expert, blending deep insights with practical wisdom. The book is a mirror to the journey of personal branding—building expertise, honing your craft, and presenting yourself as a go-to resource. As someone deeply involved in personal […]
Opportunities Global Capability Centers (GCCs) Present to Businesses
Companies worldwide are grappling with the need to innovate, reduce costs, and scale operations effectively. Global Capability Centers provide a solution by centralizing critical business functions in strategic locations. These centers have moved beyond traditional shared services and now play a pivotal role in transforming businesses through technology, talent, and efficiency. But having worked with […]
How to measure communications with frontline and non-desk workers
This article, co-authored with Adeeba Hussain first appeared on Influence, the Chartered Institute of Public Relations, UK. https://influenceonline.co.uk/2024/08/30/how-to-measure-communications-with-frontline-and-non-desk-workers How to measure communications with frontline and non-desk workers. Non-desk and frontline workers form the backbone of many industries, yet they often remain the most unappreciated and less engaged segments of the workforce. These workers, who are […]