Behavioral Sciences Communication behaviors Influence Nudges Workplace Workplace Communication

Is Your Organization Tapping the Power of ‘Nudges’​ in Communication at the Workplace and Beyond?

This article first appeared on the Thought Leadership Essays segment of the IPRA International Public Relations Association website: https://www.ipra.org/news/itle/itl-498-effective-employee-communications-investing-in-a-behavioral-science-led-insights-based-approach/ Effective employee communications: investing in a behavioural science-led, insights-based approach Governments have used ‘nudge’ thinking to achieve some powerful interventions, so why haven’t more organizations established nudge units? Have you often wondered how key communication decisions are made? Also, […]

Influence Storytelling Trust

Spotlight on Communication Influence | Edition #16 | Magdalena Petryniak | #HeroMaker, Story Seekers Evangelist, Strategic Communication Advisor & Adjunct Faculty

Welcome to the 16th of Intraskope’s Spotlight Series featuring Magdalena Petryniak, a strategic communication advisor, coach, public speaker and a #HeroMaker. Based in Poland she teaches communication, influence, and sales using the “Customer Hero” methodology created by Mike Bosworth. She is an Affiliate Partner of the Mike Bosworth Leadership in Europe, a consultant in his […]

Authenticity Influence Persuasion Social Media

Keen to be an authentic persuader? Believe in yourself

In his book, To Sell is Human, Daniel Pink explains that we are all in ‘sales’ no matter what we do as a profession or as individuals. From trying to pitch an idea to garnering support for a family decision, there are elements of ‘influencing’, ‘convincing’ and ‘persuasion’ in these interactions. However, he calls out […]