Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
Following our recent IABC Asia-Pacific Linkedin Masterclass with Roger Christie of Propel, one theme emerged consistently from participant questions – most communicators and organisations are fundamentally misunderstanding LinkedIn’s role in modern business strategy. After two decades of existence and over one billion users globally, LinkedIn remains the most underutilised and poorly executed platform in corporate […]
This article first appeared on the Thought Leadership Essays segment of the IPRA International Public Relations Association website: https://www.ipra.org/news/itle/itl-498-effective-employee-communications-investing-in-a-behavioral-science-led-insights-based-approach/ Effective employee communications: investing in a behavioural science-led, insights-based approach Governments have used ‘nudge’ thinking to achieve some powerful interventions, so why haven’t more organizations established nudge units? Have you often wondered how key communication decisions are made? Also, […]
Welcome to the 16th of Intraskope’s Spotlight Series featuring Magdalena Petryniak, a strategic communication advisor, coach, public speaker and a #HeroMaker. Based in Poland she teaches communication, influence, and sales using the “Customer Hero” methodology created by Mike Bosworth. She is an Affiliate Partner of the Mike Bosworth Leadership in Europe, a consultant in his […]
In his book, To Sell is Human, Daniel Pink explains that we are all in ‘sales’ no matter what we do as a profession or as individuals. From trying to pitch an idea to garnering support for a family decision, there are elements of ‘influencing’, ‘convincing’ and ‘persuasion’ in these interactions. However, he calls out […]