Employee Advocacy Employee Belonging Employee Brand Employer Branding

Employer Branding 101 | Rethinking 5 Common Assumptions

The modern workplace needs new thinking. Understanding your employees has never been more pivotal to crafting an employer brand that truly resonates. Yet, even the most prestigious organizations can fumble when it comes to deciphering the intricate heartbeat of their staff, often ending up with expectations misaligned and reputations tarnished. In the wake of the […]

Brand Promise Branding Employee Advocacy Employee Belonging Employee Brand Employee Branding

Employer Branding 101: Live your Brand Promise

Every company worth its name wants to do employer branding. But are they doing it right? Most think that having a few social media channels will do the trick. Or, if we make the right ‘noises’, stakeholders will perceive the brand positively.   However, that doesn’t equal employer branding or business success. Not identifying and living your […]

Employee Belonging Employee Brand Employee Involvement Employee Listening

Engaging Your Staff as Partners | Webinar for PSPR and Global Alliance for PR & Communication Management | Recording Available Now!

I had the opportunity to share my thoughts in a webinar for the Polish PR Association and the Global Alliance for PR & Communication Management on Oct 26. You can view the recording here: https://www.facebook.com/polskipr/videos/515677073446119/?extid=NS-UNK-UNK-UNK-IOS_GK0T-GK1C&ref=sharing

Employee Advocacy Employee Belonging Employee Brand Employee Involvement Trust

Spotlight on Trust & Communication | Edition #21 | Paul Matthews | Speaker, Mentor, Coach & Expert in Leader Communication | Bestselling Author

Welcome to the 21st edition of Intraskope’s Spotlight Series featuring Paul Matthews, a speaker, mentor and coach. Paul has authored SWITCH: From Telling to Trusting, a top ten bestseller and helps people leaders inspire and unite the workforce. We discussed the value of trust in workplace communication and what it means for organizations to involve […]

Employee Brand Employee Communication Localization

Spotlight on Stakeholder Management | Edition #7 | Conversation with Ray Walsh

Welcome to the 7th edition of Intraskope’s Spotlight Series featuring Ray Walsh, a former journalist and English language teacher, communications professional and author of “Localizing Employee Communications: A Handbook” (2020, XML Press/Content Wrangler).  Ray, an American, is based in Prague, Czech Republic and focuses on content creation, audience awareness, localization, simplified English, training, and presentation […]

Employee Advocacy Employee Brand Internal Communication

Institute for PR | Communication is a team Sport: Involving Employees as Partners and Brand Advocates

This article first appeared on the Insitute for PR blog https://instituteforpr.org/communications-is-a-team-sport-involving-employees-as-partners-and-brand-advocates/ Globally, organizations struggle with bridging the reputation divide and trust deficit among employers and employees while striving to improve engagement. According to a brand credibility gap study, just 19% of employees feel aligned with their employer’s brand.1 Worldwide, the state of employee experience is eroding […]

Employee Advocacy Employee Brand Internal Communication

Video Interview | Ritwik Borthakur | Humanizing the Organization With Internal Communications

Presenting the 44th edition of Intraskope’s Spotlight on Internal Communication Series featuring Ritwik Borthakur of Mastercard. Ritwik is a seasoned, strategic communications professional with over 12 years of experience in large and diversified, industrial and technology MNCs. He is a firm believer of creating organizational and brand narratives. In his role, Ritwik manages campaigns, events, employer brand and internal […]

Change Management Employee Brand Internal Communication

Video Interview | Neha Kumar | Creating Meaningful Experiences with Internal Communications

Presenting the 40th edition of Intraskope’s Spotlight on Internal Communication Series featuring Neha Kumar. Watch the complete video interview on YouTube or read the transcript below. In her last assignment, Neha served as the Regional Internal Communications and Employee Engagement Lead at a global insurer based in Hong Kong. With over 15 years of experience in communications, as a journalist and a PR […]

Business Partnering Communication Content Communication Processes Employee Brand Internal Communication

Guest Blog & Interview | Sushma Joshi | How Internal Communicators Can Shift the Dial from Order Takers to Strategic Partners

Can internal communication get the respect it deserves? Is it possible for communicators to take a strategic view of the impact they do? How can the function rise above the continual asks for support to create a distinctive identity for the business? These and other pertinent questions are covered in a thought-provoking blog post by […]