Intraskope – Internal Communication Perspectives
Internal communication blog for students, practitioners and academia
The modern workplace needs new thinking. Understanding your employees has never been more pivotal to crafting an employer brand that truly resonates. Yet, even the most prestigious organizations can fumble when it comes to deciphering the intricate heartbeat of their staff, often ending up with expectations misaligned and reputations tarnished. In the wake of the […]
Every company worth its name wants to do employer branding. But are they doing it right? Most think that having a few social media channels will do the trick. Or, if we make the right ‘noises’, stakeholders will perceive the brand positively. However, that doesn’t equal employer branding or business success. Not identifying and living your […]
I had the opportunity to share my thoughts in a webinar for the Polish PR Association and the Global Alliance for PR & Communication Management on Oct 26. You can view the recording here: https://www.facebook.com/polskipr/videos/515677073446119/?extid=NS-UNK-UNK-UNK-IOS_GK0T-GK1C&ref=sharing
Welcome to the 21st edition of Intraskope’s Spotlight Series featuring Paul Matthews, a speaker, mentor and coach. Paul has authored SWITCH: From Telling to Trusting, a top ten bestseller and helps people leaders inspire and unite the workforce. We discussed the value of trust in workplace communication and what it means for organizations to involve […]
Welcome to the 7th edition of Intraskope’s Spotlight Series featuring Ray Walsh, a former journalist and English language teacher, communications professional and author of “Localizing Employee Communications: A Handbook” (2020, XML Press/Content Wrangler). Ray, an American, is based in Prague, Czech Republic and focuses on content creation, audience awareness, localization, simplified English, training, and presentation […]
This article first appeared on the Insitute for PR blog https://instituteforpr.org/communications-is-a-team-sport-involving-employees-as-partners-and-brand-advocates/ Globally, organizations struggle with bridging the reputation divide and trust deficit among employers and employees while striving to improve engagement. According to a brand credibility gap study, just 19% of employees feel aligned with their employer’s brand.1 Worldwide, the state of employee experience is eroding […]
Presenting the 44th edition of Intraskope’s Spotlight on Internal Communication Series featuring Ritwik Borthakur of Mastercard. Ritwik is a seasoned, strategic communications professional with over 12 years of experience in large and diversified, industrial and technology MNCs. He is a firm believer of creating organizational and brand narratives. In his role, Ritwik manages campaigns, events, employer brand and internal […]
Presenting the 40th edition of Intraskope’s Spotlight on Internal Communication Series featuring Neha Kumar. Watch the complete video interview on YouTube or read the transcript below. In her last assignment, Neha served as the Regional Internal Communications and Employee Engagement Lead at a global insurer based in Hong Kong. With over 15 years of experience in communications, as a journalist and a PR […]
In my earlier blog post, I shared a situation where leaders want to start a diversity and inclusion forum. They debate the need and how their peers are ahead of the curve with including minority staff. However, they are divided on the reasons for creating a forum. Forming a group isn’t the first step. It probably not even […]
Can internal communication get the respect it deserves? Is it possible for communicators to take a strategic view of the impact they do? How can the function rise above the continual asks for support to create a distinctive identity for the business? These and other pertinent questions are covered in a thought-provoking blog post by […]