Employee Brand

COVID-19 Internal Communications Survey Employee Advocacy Employee Belonging Employee Brand Employee Branding Employee Communication Employee Surveys Internal Communications Survey

Are most employee surveys theatre where nobody acts on what they find?

If you ran the same engagement survey next quarter and changed nothing based on the last one, would employees notice, or would they just assume that’s how it works? For most organisations, they’d assume that’s how it works, because it usually is. A single post-campaign survey mostly tells you what people remember reading, not what […]

Employee Belonging Employee Brand Employee Branding Employer Brand Masterclass Employer Branding in Australia Employer branding in EU

Is Employer Branding About Brand Promise and Good Governance?

I recently spoke to a global not-for-profit’s HR and communication team on employer branding as they gathered for their annual planning workshop to discuss trends, issues, risks and opportunities. Below is a summary of the key themes that emerged from my conversation. What happens when someone asks you “how is your culture?” and you’re not […]

blog Comms Blog Communication Blogs Employee Brand Employee Branding Employee Communication Internal Communication Blog Mixternal

Intraskope listed on Mixternal Comms Playbook as among the world’s top 13 Communication Blogs

Pleased to share that Shaun Randol has listed my blog as among the world’s top 13 communication forums worth peoples’ time – which is a great honor indeed. https://mixternalcomms.medium.com/13-internal-communications-blogs-that-are-actually-worth-your-time-e99271f23d26 I have immense respect for Shaun’s work over the years and how he has established the Comms Playbook as a go-to for key resources.

Employee Advocacy Employee Belonging Employee Brand Employee Branding Employee Value Proposition

Four Signs Your Employer Branding Feels Fake, and How to Fix It

Is your employer brand something employees believe in or just something they see on posters? Employer branding is everywhere. Slick videos, smiling employees, and buzzwords like family-friendly, work-life balance, and best place to work. But how much of it holds up? If you’ve ever been asked to be the “face” of your company’s culture, whether […]

Employee Brand Employee Branding Employee Communication

FAQs | Rethinking Employer Branding

Q1: What is employer branding? A1: Employer branding refers to how a company presents itself as an employer, showcasing its values, culture, and overall appeal to prospective employees. It includes the benefits associated with employment at the company and aims to attract and retain top talent. Q2: Why is employer branding important? A2: Employer branding […]

Employee Brand Employee Branding Inclusive Internal Communications Internal Comms Internal Comms FAQs Internal Communication

How Can Internal Communications Enhance Employer Branding?

This article was first published on the Institute of Public Relations website: https://instituteforpr.org/employer-branding-verghese-2024/ Rethinking Employer Branding The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents […]

Agency Brand Promise Brand strategy Branding Employee Brand GCC Global Capability Center Global Shared Services

Partnering with Origami Creative on Global Capability Centers (GCC) Branding

Delighted to share my collaboration with Origami Creative, a boutique agency whom I have worked closely with during my days at consulting house Accenture. Ravi is a creative and dynamic leader who brings his best self to every project he takes on. Over the years, we’ve learnt from each others growth and potential and have […]

Employee Advocacy Employee Brand Employer Branding EVP Talent Management

Employer Branding 101 | 6 Steps to Localize Your Employee Value Proposition

Companies expanding across borders must grapple with a crucial question: Should they stick with a one-size-fits-all global employee value proposition (EVP), or tailor it to fit the unique needs of local markets and talent pools? The answer lies in understanding the importance of local nuances and taking strategic steps to localize your EVP effectively. Here […]

Employee Advocacy Employee Brand Employee Branding Employee Listening

Featured in the Comms Careers Podcast

Pleased to share that my chat with Lisa MacMillan and Jo Hall is out. Listen this conversation on my career journey from India, to Poland and onwards to Australia as well as my perspectives on the value of listening, inclusion and the employee voice at the workplace. Apple Podcasts: https://lnkd.in/eZDXayeDSpotify: https://lnkd.in/eXU9uCwj

Brand Ambassadors Brand Promise Brand strategy Employee Brand Employer Branding

5 Essentials to Building a Strong Employer Brand

When it comes to creating a strong employer brand, it’s crucial to look beyond just a catchy Employee Value Proposition (EVP). What truly matters is having a solid strategy in place that addresses the fundamental aspects of your organization’s branding goals. For instance, before focusing solely on developing an EVP, it’s essential to ensure that […]