Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
Delighted to share my collaboration with Origami Creative, a boutique agency whom I have worked closely with during my days at consulting house Accenture. Ravi is a creative and dynamic leader who brings his best self to every project he takes on. Over the years, we’ve learnt from each others growth and potential and have […]
Companies expanding across borders must grapple with a crucial question: Should they stick with a one-size-fits-all global employee value proposition (EVP), or tailor it to fit the unique needs of local markets and talent pools? The answer lies in understanding the importance of local nuances and taking strategic steps to localize your EVP effectively. Here […]
Pleased to share that my chat with Lisa MacMillan and Jo Hall is out. Listen this conversation on my career journey from India, to Poland and onwards to Australia as well as my perspectives on the value of listening, inclusion and the employee voice at the workplace. Apple Podcasts:Â https://lnkd.in/eZDXayeDSpotify:Â https://lnkd.in/eXU9uCwj
When it comes to creating a strong employer brand, it’s crucial to look beyond just a catchy Employee Value Proposition (EVP). What truly matters is having a solid strategy in place that addresses the fundamental aspects of your organization’s branding goals. For instance, before focusing solely on developing an EVP, it’s essential to ensure that […]
The modern workplace needs new thinking. Understanding your employees has never been more pivotal to crafting an employer brand that truly resonates. Yet, even the most prestigious organizations can fumble when it comes to deciphering the intricate heartbeat of their staff, often ending up with expectations misaligned and reputations tarnished. In the wake of the […]
Every company worth its name wants to do employer branding. But are they doing it right? Most think that having a few social media channels will do the trick. Or, if we make the right ‘noises’, stakeholders will perceive the brand positively. However, that doesn’t equal employer branding or business success. Not identifying and living your […]
I had the opportunity to share my thoughts in a webinar for the Polish PR Association and the Global Alliance for PR & Communication Management on Oct 26. You can view the recording here: https://www.facebook.com/polskipr/videos/515677073446119/?extid=NS-UNK-UNK-UNK-IOS_GK0T-GK1C&ref=sharing
Welcome to the 21st edition of Intraskope’s Spotlight Series featuring Paul Matthews, a speaker, mentor and coach. Paul has authored SWITCH: From Telling to Trusting, a top ten bestseller and helps people leaders inspire and unite the workforce. We discussed the value of trust in workplace communication and what it means for organizations to involve […]
Welcome to the 7th edition of Intraskope’s Spotlight Series featuring Ray Walsh, a former journalist and English language teacher, communications professional and author of “Localizing Employee Communications: A Handbook” (2020, XML Press/Content Wrangler). Ray, an American, is based in Prague, Czech Republic and focuses on content creation, audience awareness, localization, simplified English, training, and presentation […]
This article first appeared on the Insitute for PR blog https://instituteforpr.org/communications-is-a-team-sport-involving-employees-as-partners-and-brand-advocates/ Globally, organizations struggle with bridging the reputation divide and trust deficit among employers and employees while striving to improve engagement. According to a brand credibility gap study, just 19% of employees feel aligned with their employer’s brand.1 Worldwide, the state of employee experience is eroding […]