Every company worth its name wants to do employer branding. But are they doing it right? Most think that having a few social media channels will do the trick. Or, if we make the right ‘noises’, stakeholders will perceive the brand positively. However, that doesn’t equal employer branding or business success. Not identifying and living your […]
Employee Brand
Spotlight on Trust & Communication | Edition #21 | Paul Matthews | Speaker, Mentor, Coach & Expert in Leader Communication | Bestselling Author
Welcome to the 21st edition of Intraskope’s Spotlight Series featuring Paul Matthews, a speaker, mentor and coach. Paul has authored SWITCH: From Telling to Trusting, a top ten bestseller and helps people leaders inspire and unite the workforce. We discussed the value of trust in workplace communication and what it means for organizations to involve […]
Spotlight on Stakeholder Management | Edition #7 | Conversation with Ray Walsh
Welcome to the 7th edition of Intraskope’s Spotlight Series featuring Ray Walsh, a former journalist and English language teacher, communications professional and author of “Localizing Employee Communications: A Handbook” (2020, XML Press/Content Wrangler). Ray, an American, is based in Prague, Czech Republic and focuses on content creation, audience awareness, localization, simplified English, training, and presentation […]
Institute for PR | Communication is a team Sport: Involving Employees as Partners and Brand Advocates
This article first appeared on the Insitute for PR blog https://instituteforpr.org/communications-is-a-team-sport-involving-employees-as-partners-and-brand-advocates/ Globally, organizations struggle with bridging the reputation divide and trust deficit among employers and employees while striving to improve engagement. According to a brand credibility gap study, just 19% of employees feel aligned with their employer’s brand.1 Worldwide, the state of employee experience is eroding […]