Culture Employee Advocacy Employer Branding Internal branding Reputation

Employer Branding 101: Debunking 4 Key Myths

Organizations and those leading employer branding often play narratives in their minds and with other stakeholders, preventing commitment and progress. Continuing with the series of blogs on employer branding, I am sharing a few myths that warrant debunking.  Myth: Let’s hire an agency to do our employer branding  Fact: No agency or consultant can help if […]

crisis communication Crisis Management Reputation

6 approaches to mitigate crises with communications

Crises impact the lives of millions around the world – from black swan events like the COVID-19 pandemic to threats like data thefts and further on to company specific issues such as leader mismanagement that threaten to uproot long-held beliefs about the organization’s culture and values. Based on which stakeholders get impacted, unfortunate events can […]

crisis communication Employee Advocacy Reputation

Spotlight on Reputation | Edition #8 | Prof. Matt Tidwell – University of Kansas, US

Welcome to the 8th edition of Intraskope’s Spotlight Series featuring Prof. Matt Tidwell, a leading authority on crisis communications and reputation. With deep experience in strategic communications, marketing, branding, internal communications, crisis communications, higher education, Prof. Matt serves as the Assistant Dean at the School of Journalism and Mass Communications at the University of Kansas, […]

Communication Team Leader communication Reputation

My article in Reputation Today: Five mistakes best avoided while engaging corporate communications teams

This article first appeared on Reputation Today. View the link here: How not to damage your corporate communication team’s reputation and in the process, your organisation’s brand While a lot is spoken of how communications teams add value to the business, very little is said about how organisations consciously or unconsciously discredit the team’s reputation […]