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Do leaders’ LinkedIn posts really influence talent and brand perception?

When was the last time you paused to read a CEO’s post on LinkedIn and felt a connection to their company because of it? Today, a leader’s presence online shapes more than visibility. It influences how people view the organisation, its culture, and whether they see it as a place they would want to work. […]
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Why Your Current Corporate Linkedin Approach Needs a Refresh

Following our recent IABC Asia-Pacific Linkedin Masterclass with Roger Christie of Propel, one theme emerged consistently from participant questions – most communicators and organisations are fundamentally misunderstanding LinkedIn’s role in modern business strategy. After two decades of existence and over one billion users globally, LinkedIn remains the most underutilised and poorly executed platform in corporate […]
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Transforming Your LinkedIn Company Page through Engagement and Growth

Maintaining a dynamic LinkedIn company page is crucial for enhancing brand visibility and engaging with your audience effectively. This case study explores how a home-grown, unconventional electric vehicle start-up based in Hyderabad, India, is revolutionizing its online presence on LinkedIn. Identified Pain Points: Associated Risks: Strategic Solutions Implemented: Discover how this electric vehicle start-up addressed […]
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7 Lessons from Managing Company’s LinkedIn Page

Having assisted leaders such as a start-up CEO, electric mobility CEOs, and a travel technology leader in optimizing their profiles and crafting effective content strategies, I’ve seen firsthand the power of a well-managed LinkedIn presence. These efforts resulted in significant increases in connection with followership and engagement, rising 20% month on month. As you manage […]
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8 Reasons Why Investing in Personal Branding on LinkedIn Matters

Leadership isn’t just about making decisions behind closed doors or delivering compelling presentations in boardrooms. It’s about being visible, relatable, and influential in the online space. And when it comes to online platforms for professionals, LinkedIn stands out as the quintessential stage for showcasing your leadership prowess. With over 1 billion users spanning across 200 […]