Employee Belonging
Employee Belonging Employee Brand Employee Branding Employer Brand Masterclass Employer Branding in Australia Employer branding in EU

Is Employer Branding About Brand Promise and Good Governance?

I recently spoke to a global not-for-profit’s HR and communication team on employer branding as they gathered for their annual planning workshop to discuss trends, issues, risks and opportunities. Below is a summary of the key themes that emerged from my conversation. What happens when someone asks you “how is your culture?” and you’re not […]
Employee Advocacy Employee Belonging Employee Brand Employee Branding Employee Value Proposition

Four Signs Your Employer Branding Feels Fake, and How to Fix It

Is your employer brand something employees believe in or just something they see on posters? Employer branding is everywhere. Slick videos, smiling employees, and buzzwords like family-friendly, work-life balance, and best place to work. But how much of it holds up? If you’ve ever been asked to be the “face” of your company’s culture, whether […]
Employee Advocacy Employee Belonging Employee Brand Employer Branding

Employer Branding 101 | Rethinking 5 Common Assumptions

The modern workplace needs new thinking. Understanding your employees has never been more pivotal to crafting an employer brand that truly resonates. Yet, even the most prestigious organizations can fumble when it comes to deciphering the intricate heartbeat of their staff, often ending up with expectations misaligned and reputations tarnished. In the wake of the […]
Employee Advocacy Employee Belonging Employer Branding Measuring communications

Employer Branding 101 | 3 Measurement Aspects you Maybe Overlooking

While measuring employer branding has become a common practice, are we truly capturing its essence? Often confined to surface-level metrics like website hits, candidate numbers, or accolades in workplace rankings, our current measurements are overlooking a realm of profound impact. Did you know that 75% of job seekers consider an employer’s brand before even applying […]
Brand Promise Branding Employee Advocacy Employee Belonging Employee Brand Employee Branding

Employer Branding 101: Live your Brand Promise

Every company worth its name wants to do employer branding. But are they doing it right? Most think that having a few social media channels will do the trick. Or, if we make the right ‘noises’, stakeholders will perceive the brand positively.   However, that doesn’t equal employer branding or business success. Not identifying and living your […]
Employee Belonging Employee Brand Employee Involvement Employee Listening

Engaging Your Staff as Partners | Webinar for PSPR and Global Alliance for PR & Communication Management | Recording Available Now!

I had the opportunity to share my thoughts in a webinar for the Polish PR Association and the Global Alliance for PR & Communication Management on Oct 26. You can view the recording here: https://www.facebook.com/polskipr/videos/515677073446119/?extid=NS-UNK-UNK-UNK-IOS_GK0T-GK1C&ref=sharing
Employee Advocacy Employee Belonging Employee Brand Employee Involvement Trust

Spotlight on Trust & Communication | Edition #21 | Paul Matthews | Speaker, Mentor, Coach & Expert in Leader Communication | Bestselling Author

Welcome to the 21st edition of Intraskope’s Spotlight Series featuring Paul Matthews, a speaker, mentor and coach. Paul has authored SWITCH: From Telling to Trusting, a top ten bestseller and helps people leaders inspire and unite the workforce. We discussed the value of trust in workplace communication and what it means for organizations to involve […]
Diversity Employee Belonging Equity Inclusion Justice

Spotlight on Communicating Diversity & Inclusion | Edition #17 | Priya Bates | ABC, MC, SCMP, IABC Fellow & President – Inner Strength Communications Inc.

Welcome to the 17th edition of Intraskope’s Spotlight Series featuring Priya Bates, an internal communication, employee engagement and change management strategist who works with Fortune 500 companies to enable, engage and empower employees to manage change and deliver results. How important is communicating diversity and inclusion at the workplace? What must communicators and leaders do […]
Brand Ambassadors Employee Belonging Leader communication Voice

Video Interview | Purnima Sahni Mohanty | Creating a Sense of Belonging with Personalized Internal Communications

Presenting the 51st edition of Intraskope’s Spotlight on Internal Communication Series featuring Purnima Sahni Mohanty of Microsoft India.  Purnima is a senior communications leader with over 27 years of experience in the Industry.  She has experience in spearheading and executing world-class communications, corporate social responsibility and social impact programs for Fortune 100 companies. Apart from Microsoft, she has worked with DuPont, GE, Samsung, […]
Culture Employee Belonging Internal Communication

Spotlight on Corporate Culture | With D. Mark Schumann – Culture Architect, Certified Executive Coach and IABC Fellow

Introducing the Spotlight Series on Intraskope where I interview key thought leaders on topics interrelated with internal communications such as culture, crisis, change, executive presence and leadership. The goal is to help unravel why they matter, what can leaders and communicators learn from experts and how we can put insights to practice. Watch these short […]