Evaluation Measuring communications Public relations

Measurement in Public Relations | Are we Missing the Woods for the Trees?

Research on public relations measurement has caught the attention of practitioners and academicians for decades. The focus has shifted from evaluating output to measuring outcomes; from setting goals to engaging stakeholders better. Numerous platforms and collaborative efforts have resulted in broad principles and guardrails for public relation professionals to demonstrate value and business impact. The […]

Corporate Social Responsibility CSR strategy Volunteering

CSR Communications Series | Roshni Venkatesh | Signaling the Organization’s Commitment to Society

Every employee is a steward of the organization’s corporate social responsibility agenda and impact. How organizations involve them to contribute widely to society will influence reputation, the business and the impact it makes. In the 2nd edition of the CSR Communications Series, Roshni Venkatesh, an experienced CSR practitioner, shares her experiences with communications, what it […]

Communications Audit Internal Communications

5 Tips While Crafting Your Organization’s Internal Communication Experience Study

Looking to gain insights on how your internal communications is received, perceived and acted upon? Running an audit isn’t the same as doing a poll. It is much more comprehensive, and the output is expected to help make interventions and decisions related to business goals. While communication channel audits can give you some inputs on […]

Covid-19 comms Employee Advocacy Employee Communication Trends

Video Interview | Anuroopa Pereira | Building Employee Advocacy Through Internal Communications

Presenting the 37th edition of Intraskope’s Spotlight on Internal Communication Series featuringAnuroopa Pereira. Watch the complete video interview on You Tube or read the transcript below. Anuroopa heads Corporate Communications at Applied Materials India and has over 15+ years of local and international experience in managing public relations campaigns and analyst relations programs for Fortune 500 companies in India and Asia Pacific and Japan. That apart, […]

Generational communication Human branding Personal Brand

Personal Branding Interview | Abhijit Bhaduri | Linkedin ‘Must Know’ Author, “One of India’s most interesting globalists“ (Forbes). No 1 HR Influencer on Social Media (SHRM, 2018)

Abhijit is a recognized learning and human resources thought leader, A Linkedin ‘must know’ author and consultant. Forbes called him “one of India’s most interesting globalists“(Forbes) and he was voted No. 1 HR Influencer on Social Media by SHRM in 2018.He believes in creating human connections and experimenting with different facets of the mind. Abhijit […]

Brand Ambassadors Employee Involvement Internal Communication

Online Interview | Paul Downey (Microsoft UK)| Putting Employees at the Heart of Internal Communications

Presenting the 36th edition of Intraskope’s Spotlight on Internal Communication Series featuring Paul Downey of Microsoft UK. Paul has over 15 years’ experience in both private and public sectors, across global markets, specializing in internal and change communications, employee and brand engagement, organizational design and content and event curation. He believes in taking a strategic, pragmatic approach […]

Human branding Self branding

Personal Branding Series | Interview with Mangal D Karnad | Co-Founder FableSquare. Marketeer, Writer, Personal Branding Expert

Mangal has had a varied professional journey and her ability to reinvent is what struck me as inspirational. From sales and marketing to starting out as an entrepreneur, as a communication professional and as a writer, she has charted a path very few women leaders have. Her father was her inspiration and she leads with […]

Internal Communication internal communication, employee communication, internal branding, employee relations refreshing internal campaigns

Video Interview | Elizabeth Chen | How Internal Communicators Can Be Trusted Advisors

Presenting the 35th edition of Intraskope’s Spotlight on Internal Communication Series featuring Elizabeth Chen. Watch the complete video interview on You Tube or read the transcript below. Elizabeth manages internal communications for a worldwide leader in information technology and networking and has over 13 years of experience with branding and external communications as well. Her background with […]

Personal Brand Persuasion Self branding

Personal Branding Series | Interview with Itzik Amiel | Founder & CEO Of THE SWITCH & Power Networking Academy, Bestselling Author of The Attention Switch, Keynote Speaker & Business Mentor

Itzik Amiel is a global authority on networking, a sought-after speaker and author of The Switch. I had the opportunity to listen to his energizing keynote address at the 2018 IABC EuroComm conference at Copehagen, Denmark where I also spoke on internal communications. Itzik brings a personal touch to his engagements and is a great […]