Month: January 2023
Brand Promise Branding Employee Advocacy Employee Belonging Employee Brand Employee Branding

Employer Branding 101: Live your Brand Promise

Every company worth its name wants to do employer branding. But are they doing it right? Most think that having a few social media channels will do the trick. Or, if we make the right ‘noises’, stakeholders will perceive the brand positively.   However, that doesn’t equal employer branding or business success. Not identifying and living your […]
AI Artificial Intelligence ChatGPT Communication Training Future of Internal Communications Natural Language Processing

ChatGPT | Bane or Boon for Internal Communications?

Is ChatGPT a bane or a boon for internal communicators? Is this going to sound the death knell for many occupations? What must professionals in creative fields do to stay relevant?  The explosion of AI tools and platforms is putting many occupations in jeopardy. Especially for communications, marketing, media, and branding professionals, there are significant shifts in how […]
Culture Employee Advocacy Employer Branding Internal branding Reputation

Employer Branding 101: Debunking 4 Key Myths

Organizations and those leading employer branding often play narratives in their minds and with other stakeholders, preventing commitment and progress. Continuing with the series of blogs on employer branding, I am sharing a few myths that warrant debunking.  Myth: Let’s hire an agency to do our employer branding  Fact: No agency or consultant can help if […]