Earlier this week I had the opportunity to interact with a bright group of communication professionals and exchange notes on a topic I advocate a lot – inclusive internal communications. At the Krakow City Connect Series organized by IABC EMENA and, hosted at the Shell office, we learned a bit about the role of IABC […]
Internal branding
Whose Change is it Anyway?
Company L, with over 5000 employees across 10 nations, launched a learning portal to make learning anytime and anywhere. This initiative is led by the HR Head and the entire leadership team is backing the program as part of a larger intervention to drive cultural transformation within the firm. Despite the fanfare, the branding (snazzy […]
5 Reasons Why Internal Communications Measurement Isn’t Appreciated Enough
Without measuring internal communications, you face a losing battle – with your team’s reputation, staff’s perceptions, and leadership support in jeopardy. When driven by data and insights, measuring the success of your internal communications is understood, appreciated, and given the importance it deserves. However, you often hear – Who cares? Why bother? Does it really matter? According to […]
Join me | IABC MENA City Connect Series | March 21
Pleased to be speaking at the upcoming City Connect Series run by IABC’s MENA region. I will be at the Shell office to share my thoughts on internal communications and interact with like-minded communication professionals. If you are keen to network and learn from the interaction, join us. The event is free. https://www.eventbrite.com/e/krakow-city-connect-iabc-emena-tickets-527732621477
Employer Branding 101: Debunking 4 Key Myths
Organizations and those leading employer branding often play narratives in their minds and with other stakeholders, preventing commitment and progress. Continuing with the series of blogs on employer branding, I am sharing a few myths that warrant debunking. Myth: Let’s hire an agency to do our employer branding Fact: No agency or consultant can help if […]