In 1999, a silver haired bespectacled gentleman – Rajpal at an advertising agency I worked taught me an important lesson. Responsible for the production department his role was crucial to the success of any brand campaign we ran. Those days, hard copy artworks were the norm as designs moved from concept to completion. Rajpal, a […]
Month: August 2015
The 5 Cs Of Effective Face-To-Face Employee Interactions
Aligning employees on key organizational messages can be done using many channels such as webcasts, e-mail and chats.  Call them ‘huddles’ or ‘open houses’ or ‘town halls’, face-to-face communication is known to be the best format to engage employees. Although getting all staff at one venue can be an expensive and unmanageable process at times. […]
Look Within To Guide Your Branding Decisions
Decision making in corporate communication is as important as in any part of the business.  Bad decisions can frustrate even the best intentions and demoralize the most energized team. Without a structured attempt at aligning objectives and outcomes placing your bet on any communication ‘property’ is a shot in the dark. Just as how Lina […]