Intraskope – Internal Communication Perspectives
Internal communication blog for students, practitioners and academia
The modern workplace needs new thinking. Understanding your employees has never been more pivotal to crafting an employer brand that truly resonates. Yet, even the most prestigious organizations can fumble when it comes to deciphering the intricate heartbeat of their staff, often ending up with expectations misaligned and reputations tarnished. In the wake of the […]
While measuring employer branding has become a common practice, are we truly capturing its essence? Often confined to surface-level metrics like website hits, candidate numbers, or accolades in workplace rankings, our current measurements are overlooking a realm of profound impact. Did you know that 75% of job seekers consider an employer’s brand before even applying […]
Internal communications and change management expert Aniisu K Verghese Ph.D. has published a new book titled “Inclusive Internal Communications” that delves into the concept of inclusion from the perspective of staff as partners in communications and how it can help organizations achieve their goals. The book offers valuable guidance, tips, and tricks for internal communicators, […]
Every company worth its name wants to do employer branding. But are they doing it right? Most think that having a few social media channels will do the trick. Or, if we make the right ‘noises’, stakeholders will perceive the brand positively. However, that doesn’t equal employer branding or business success. Not identifying and living your […]
Organizations and those leading employer branding often play narratives in their minds and with other stakeholders, preventing commitment and progress. Continuing with the series of blogs on employer branding, I am sharing a few myths that warrant debunking. Myth: Let’s hire an agency to do our employer branding Fact: No agency or consultant can help if […]
Humbled by the letter of thanks from IULM University in Italy for participating in their International Communication Week meet which took place in March 2022. I had the opportunity to speak with students on the role of internal communications and the role of employees as communication partners.
Welcome to the 21st edition of Intraskope’s Spotlight Series featuring Paul Matthews, a speaker, mentor and coach. Paul has authored SWITCH: From Telling to Trusting, a top ten bestseller and helps people leaders inspire and unite the workforce. We discussed the value of trust in workplace communication and what it means for organizations to involve […]
Pleased to share that I am speaking with Krakow Business School alumni on the topic ‘The Next Frontier – Employees as Communication Partners’. https://www.linkedin.com/posts/mba-it-ksb-uek_drogi-studencie-droga-studentko-zapraszamy-activity-6904712303950802944-imDo Here is a gist of what I will cover: Over decades the role of employee communication has evolved from informing to engagement; from listening to influencing outcomes. Today, there is increased […]
Pleased to share that I will be a speaker at the Kommunikations Kongress 2021 on September 2 and 3, a hybrid event (centered in Berlin and also online), organized by the Federal Association of Communicators (BdKom) and Quadriga Media. In my address, I will cover why partnering with staff on communications is an effective […]
Welcome to the 8th edition of Intraskope’s Spotlight Series featuring Prof. Matt Tidwell, a leading authority on crisis communications and reputation. With deep experience in strategic communications, marketing, branding, internal communications, crisis communications, higher education, Prof. Matt serves as the Assistant Dean at the School of Journalism and Mass Communications at the University of Kansas, […]