Employee Advocacy – Intraskope – Internal Communication Perspectives

Brand Promise Branding Employee Advocacy Employee Belonging Employee Brand Employee Branding

Employer Branding 101: Live your Brand Promise

Every company worth its name wants to do employer branding. But are they doing it right? Most think that having a few social media channels will do the trick. Or, if we make the right ‘noises’, stakeholders will perceive the brand positively. However, that doesn’t equal employer branding or business success. Not identifying and living your […]

Culture Employee Advocacy Employer Branding Internal branding Reputation

Employer Branding 101: Debunking 4 Key Myths

Organizations and those leading employer branding often play narratives in their minds and with other stakeholders, preventing commitment and progress. Continuing with the series of blogs on employer branding, I am sharing a few myths that warrant debunking. Myth: Let’s hire an agency to do our employer branding Fact: No agency or consultant can help if […]

Employee Advocacy Employee Branding Internal Communication

IULM University thank you letter

Humbled by the letter of thanks from IULM University in Italy for participating in their International Communication Week meet which took place in March 2022. I had the opportunity to speak with students on the role of internal communications and the role of employees as communication partners.

Employee Advocacy Employee Belonging Employee Brand Employee Involvement Trust

Spotlight on Trust & Communication | Edition #21 | Paul Matthews | Speaker, Mentor, Coach & Expert in Leader Communication | Bestselling Author

Welcome to the 21st edition of Intraskope’s Spotlight Series featuring Paul Matthews, a speaker, mentor and coach. Paul has authored SWITCH: From Telling to Trusting, a top ten bestseller and helps people leaders inspire and unite the workforce. We discussed the value of trust in workplace communication and what it means for organizations to involve […]

Business Partnering Communication behaviors Employee Advocacy Staff as Communication Partners

Addressing Krakow Business School MBA Alumni | March 3, 2022

Pleased to share that I am speaking with Krakow Business School alumni on the topic ‘The Next Frontier – Employees as Communication Partners’. https://www.linkedin.com/posts/mba-it-ksb-uek_drogi-studencie-droga-studentko-zapraszamy-activity-6904712303950802944-imDo Here is a gist of what I will cover: Over decades the role of employee communication has evolved from informing to engagement; from listening to influencing outcomes. Today, there is increased […]