Every company worth its name wants to do employer branding. But are they doing it right? Most think that having a few social media channels will do the trick. Or, if we make the right ‘noises’, stakeholders will perceive the brand positively. However, that doesn’t equal employer branding or business success. Not identifying and living your […]
Employee Advocacy
Employer Branding 101: Debunking 4 Key Myths
Organizations and those leading employer branding often play narratives in their minds and with other stakeholders, preventing commitment and progress. Continuing with the series of blogs on employer branding, I am sharing a few myths that warrant debunking. Myth: Let’s hire an agency to do our employer branding Fact: No agency or consultant can help if […]
Spotlight on Trust & Communication | Edition #21 | Paul Matthews | Speaker, Mentor, Coach & Expert in Leader Communication | Bestselling Author
Welcome to the 21st edition of Intraskope’s Spotlight Series featuring Paul Matthews, a speaker, mentor and coach. Paul has authored SWITCH: From Telling to Trusting, a top ten bestseller and helps people leaders inspire and unite the workforce. We discussed the value of trust in workplace communication and what it means for organizations to involve […]
Addressing Krakow Business School MBA Alumni | March 3, 2022
Pleased to share that I am speaking with Krakow Business School alumni on the topic ‘The Next Frontier – Employees as Communication Partners’. https://www.linkedin.com/posts/mba-it-ksb-uek_drogi-studencie-droga-studentko-zapraszamy-activity-6904712303950802944-imDo Here is a gist of what I will cover: Over decades the role of employee communication has evolved from informing to engagement; from listening to influencing outcomes. Today, there is increased […]