Employee Advocacy
Employee Advocacy Employee Brand Internal Communication

Institute for PR | Communication is a team Sport: Involving Employees as Partners and Brand Advocates

This article first appeared on the Insitute for PR blog https://instituteforpr.org/communications-is-a-team-sport-involving-employees-as-partners-and-brand-advocates/ Globally, organizations struggle with bridging the reputation divide and trust deficit among employers and employees while striving to improve engagement. According to a brand credibility gap study, just 19% of employees feel aligned with their employer’s brand.1 Worldwide, the state of employee experience is eroding […]
Employee Advocacy Employee Brand Internal Communication

Video Interview | Ritwik Borthakur | Humanizing the Organization With Internal Communications

Presenting the 44th edition of Intraskope’s Spotlight on Internal Communication Series featuring Ritwik Borthakur of Mastercard. Ritwik is a seasoned, strategic communications professional with over 12 years of experience in large and diversified, industrial and technology MNCs. He is a firm believer of creating organizational and brand narratives. In his role, Ritwik manages campaigns, events, employer brand and internal […]
Employee Advocacy Internal branding Internal Communication

Video Interview | Episode 43 | Vinitha Oommen | Internal Communications is Marketing the Brand ‘Inside-Out’.

Presenting the 43rd edition of Intraskope’s Spotlight on Internal Communication Series featuring Vinitha Oommen of Northern Trust. Vinitha is an advocate of brand building and storytelling and has over 19 years of experience with internal communication, social media marketing, analysts relations, global public relations, events, employee engagement and corporate social responsibility. Watch the complete video interview on YouTube or read the […]
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Video Interview | Anuroopa Pereira | Building Employee Advocacy Through Internal Communications

Presenting the 37th edition of Intraskope’s Spotlight on Internal Communication Series featuringAnuroopa Pereira. Watch the complete video interview on You Tube or read the transcript below. Anuroopa heads Corporate Communications at Applied Materials India and has over 15+ years of local and international experience in managing public relations campaigns and analyst relations programs for Fortune 500 companies in India and Asia Pacific and Japan. That apart, […]
Employee Advocacy Employee Communication Employee Engagement

6 Strategies For Ground-Up Employee Engagement

This blog post first appeared on my Linkedin page: https://www.linkedin.com/in/aniisu/ When organizations provide clear direction and empowers staff, there are higher chances of employees staying engaged. Building ‘KRAs’, investing in a shared future and leveraging the ‘wisdom of crowds’ can uplift the engagement in offices, however dispersed they maybe. While most organizations rely on the human […]
Employee Advocacy Employee Branding Employee Communication

Why are my employees not on the same page?

Recently, a communicator overseeing employee and external communication for a not-for-profit wrote to me seeking advice. Let us call her ‘Mira’. Here is Mira’s case. Reflect on it and share how you would help her overcome the challenges she faces. Mira joined a year ago at Secure, a not-for-profit. She leads the responsibility of communicating […]
Employee Advocacy Internal Communications Storytelling

Read FREE e-book on internal communications: ‘The Next Level’

Delighted to be part of ‘The Next Level’, a wonderful publication from IC Kollectif: https://www.ickollectif.com/report Kudos to Lise for curating the content with her team of collaborators: https://www.ickollectif.com/report-contributors It is a treasure trove of insights, practices and intelligence that will equip communication practitioners, academicians and students to lead in the future. #businessvalue #ICKReport #Comms #IC #internalcomms Do […]