Employer Brand Masterclass
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Is Employer Branding About Brand Promise and Good Governance?

I recently spoke to a global not-for-profit’s HR and communication team on employer branding as they gathered for their annual planning workshop to discuss trends, issues, risks and opportunities. Below is a summary of the key themes that emerged from my conversation. What happens when someone asks you “how is your culture?” and you’re not […]
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Is Employer Branding About Good Governance?

What happens when someone asks you “how is your culture?” and you’re not quite sure what they’re asking? That deceptively simple question sits at the heart of a deeper challenge many organisations face. Employer branding has become less about the marketing message and more about alignment, authenticity, and the unglamorous work of governance. Over the […]
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My New Udemy Course – Employer Branding Masterclass is live! Take it now.

My new Udemy course is live — and I could not be more excited to share it. After 25+ years working inside global organisations – from GCCs and MNCs to capability centres across three continents, I have finally put everything I know about employer branding into one practitioner-led course. Employer Branding Masterclass: From Foundations to […]