Intraskope – Internal Communication Perspectives
Internal communication blog for students, practitioners and academia
Communicating corporate social responsibility is a hands-on responsibility. Not something which can be done from your desk. Investing in communications is important because there are implications for the brand and reputation – for example, people are keen to join organizations that are purpose-led. In the 8th edition of the CSR Communications Series, Abhishek Ranjan of […]
Communicating corporate social responsibility is a hands-on responsibility. Not something which can be done from your desk. Investing in communications is important because there are implications for the brand and reputation – for example, people are keen to join organizations that are purpose-led. In the 7th edition of the CSR Communications Series, Nayna Banerjee, Head […]
What does the new normal mean for Corporate Social Responsibility and sustainability champions? What trends and conditions must practitioners be aware of? How can we be future-ready? COVID-19 has upended all that we imagined about giving, volunteering, stakeholder engagement and more. Take for example these trends from recent research findings: 71% will never trust brands […]
Communicating corporate social responsibility is important to demonstrate positive intent and align stakeholders. Taking stakeholders into confidence and building trust through CSR communications is vital for sustainability programming and success. In the 6th edition of the CSR Communications Series, – Peter Brun, Chief Communications Officer at VFS Global articulates the crucial role of CSR communication […]
Communicating corporate social responsibility is crucial for engaging stakeholders. As long as conduct it in the right spirit, such communications goes a long way in building pride among staff and strengthens trust among external stakeholders. In the 5th edition of the CSR Communications Series, – Dr. Mahul Brahma, Vertical Head (CSR, Comms, Branding, Publishing, Conferences) […]
Pleased to share my article in Business World on trends in Corporate Social Responsibility. Look up the link here: http://www.businessworld.in/article/Post-COVID-19-5-Trends-In-Corporate-Social-Responsibility-/31-08-2020-314866/ Have thoughts and feedback? Please do share it here.
Every socially conscious organization will want to give back to the community in ways that matter. One of the many ways to get staff engaged and connected is through an effective ‘Give As You Earn’ programme. Despite a perceived lack of ‘close’ connection that staff feel when they sign-up for charitable contributions directly from their […]
Inviting Corporate Social Responsibility (CSR) and sustainability leaders to join Intraskope’s CSR Communication Shout-Out where we explore the exciting world of employee engagement, employee involvement and social impact through the lens of impactful and inspiring campaigns. It is known that organizations that pursue an inside-out approach to CSR communication gain commitment from employees and are […]
Can like-minded individuals bring about lasting change in the world? Is it possible to influence socio-economic improvements in the state of Karnataka through social service? This and many more questions were addressed at the engaging Rotary Karnataka CSR Conference 2018 in Bengaluru on February 24 where I had the opportunity to be a panelist among […]
Every organization interested in doing social good is faced with these questions while choosing a charity partner – Who can we partner with? How do we find the right partner? What will help us know they are right for us? Selecting a partner that can help deliver the best impact with the organization’s resources can […]