The New Companies Act and the 2% CSR clause has got many organizations in a bind about the right approach to adopt. Community managers and communication professionals who oversee the company’s CSR programming are concerned about the role and expectations within their respective firms and what it means to communicate these changes. While most organizations […]
Month: July 2014
Get To the Point And Get Out Of The Way
No one likes to be teased. Not at least when communicated to! My post – ‘We Want to Build Hype and Interest. How About Some Teasers?’ got interesting comments from readers. Thank you for sharing your views. Ira felt that Keerthi needed to understand the program’s objectives better before providing a definite approach to address […]
7 Lessons For Communicators From the FIFA World Cup
I began following the World Cup since 1986 and have been a die-hard fan of soccer and the teams that compete ever since. Watching football series such as Road to Wembeley (via Bangladesh TV), reading comics like Roy of the Rovers in the 80s and kicking a ball around in the park with my friends […]