In 1999, a silver haired bespectacled gentleman – Rajpal at an advertising agency I worked taught me an important lesson. Responsible for the production department his role was crucial to the success of any brand campaign we ran. Those days, hard copy artworks were the norm as designs moved from concept to completion. Rajpal, a […]
Doing one’s role is an expectation every organization has of an individual. There are measures to gauge the level of impact you are making and the organization recognizes that effort. Every well-meaning employee can just get by doing what they are expected to do. Doing your work and going home is possibly the right thing […]
I contributed a chapter to ASPIRE: Stories and Insights from Global Indians in Communications, edited by Amith Prabhu and Sarika Chavan. My piece looks at how internal communications is reshaping public relations — specifically, how employees have quietly become one of the most consequential forces in how a brand’s reputation plays out. Whether it’s a […]
