This article first appeared on the Insitute for PR blog https://instituteforpr.org/communications-is-a-team-sport-involving-employees-as-partners-and-brand-advocates/ Globally, organizations struggle with bridging the reputation divide and trust deficit among employers and employees while striving to improve engagement. According to a brand credibility gap study, just 19% of employees feel aligned with their employer’s brand.1 Worldwide, the state of employee experience is eroding […]
Consider these cases from the corporate world – A large multinational is preparing for its quarterly rewards & recognition program. A lone voice highlights the need to discontinue the event and focus on more frequent recognitions because research studies continue to indicate a shift from more traditional forms of recognition to personalization and real-time celebrations […]
The internal or corporate communications team is often mandated to look after the organization’s brand and reputation. However, many a times teams tend to overlook the importance of their own reputation and what it takes to safeguard it religiously. Read the following two scenarios. In a presentation to your company’s leadership on the role of […]
