Globally, we are witnessing an unprecedented crisis with the coronavirus outbreak disrupting businesses and life in general. It has resulted in governments and institutions taking drastic measures and communicating their actions to stem the spread of the deadly virus. For organisations and individuals, reputation is at stake.
Welcome to the 8th edition of Intraskope’s Spotlight Series featuring Prof. Matt Tidwell, a leading authority on crisis communications and reputation. With deep experience in strategic communications, marketing, branding, internal communications, crisis communications, higher education, Prof. Matt serves as the Assistant Dean at the School of Journalism and Mass Communications at the University of Kansas, […]
First published on Business World (May 19, 2020): http://www.businessworld.in/article/The-6Ps-of-Personal-Branding-During-COVID-19/18-05-2020-192364/ What is changing in our world with COVID-19? How can we stay relevant? In what ways can we contribute as individuals and personal brands? These and other questions maybe on your mind as you experience what the world faces currently. While there is hope that we […]
