Senior leaders often represent their organizations at external engagements as speakers or panelists. The expectation is to contribute to a discussion or share thought leadership insights on topics that matter. Here, the communicator’s role isn’t to help create content for marketing or branding or to make the leader look good on stage. It is very […]
As a contributor and a witness to the recent ASPIRE Kraków Calling event, which took place live from the Unity Centre at the heart of the city, I realized how much the sector has matured and how far it could go as the foremost Central and Eastern European hub for Global Business Services and technology operations for multinational firms […]
This post first appeared on my Linkedin page: https://www.linkedin.com/in/aniisu/ While most global capability centers have a communication function supporting the business and brand, there is often a gap between expectation and reality. When communication teams at global capability centers begin operating, the focus is heavily on establishing basic processes. As the team matures and gains the confidence […]
